Land of the Giants - Disney is a Cinematic Universe Company

Marvel and Star Wars are the crown jewels of Disney’s empire. They’re the highest-grossing movie franchises in history, with devoted fan bases and expansive IP universes, but right now, both are in a bit of a slump. As Disney asked for more and more content to satisfy its business needs, the creative process suffered, and these once mighty hit-making engines have slowed down. There hasn’t been a Star Wars movie in 5 years and this year, Disney’s only releasing a single Marvel movie - ‘Deadpool and Wolverine.’ 

How did Disney get here? What will it take to rediscover the mojo? And how can Baby Yoda and a foul-mouthed, fourth-wall breaking Marvel character help get Disney’s IP machine pumping at the box-office again?

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