Month: August 2017

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50 Things That Made the Modern Economy - Radar

How the high-tech ‘death ray’ led to the invention of radar. The story begins in the 1930s, when British Air Ministry officials were worried about falling behind Nazi Germany in the technological arms race. They correctly predicted that the next war would be dominated by air power. To address the problem, Britain launched a number of projects in hopes of mitigating the threat — including a prize for developing a high-tech ‘death ray’ that could zap a sheep at a hundred paces. But even though the project failed to develop such a weapon, it did result in something potentially far more useful that was able to detect planes and submarines – radar. And it was an invention that was crucial in the development of the commercial aviation industry. Producer: Ben Crighton Editors: Richard Knight and Richard Vadon (Image: Abstract radar with targets, Credit: Andrey VP/Shutterstock)
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Uncivil - Coming Soon

America is divided, and it always has been. We're going back to the moment when that split turned into war. This is Uncivil: Gimlet Media's new history podcast, hosted by journalists Jack Hitt and Chenjerai Kumanyika. We ransack the official version of the Civil War, and take on the history you grew up with. We bring you untold stories about covert operations, corruption, resistance, mutiny, counterfeiting, antebellum drones, and so much more. And we connect these forgotten struggles to the political battlefield we’re living on right now.

For early access, check out uncivil.show

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the memory palace - Orbes Cintilantes – A special summer episode

In lieu of your standard end-of-summer re-run, here is a very special re-run. No! Wait! I mean it. It's pretty cool. Here's the thing: Todavia, a new literary publisher in Brazil has just put out a book of Memory Palace stories translated into Brazilian Portuguese. (Purchasable world-wide through this site, if you happen to be interested),

This very special re-run has all sorts of Brazil-related bonus content, including a full episode of Helen Zaltzman's, The Allusionist. Subscribe to that fine podcast, here.

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50 Things That Made the Modern Economy - Market Research

US car makers had it good. As quickly as they could manufacture cars, people bought them. By 1914, that was changing. In higher price brackets, especially, purchasers and dealerships were becoming choosier. One commentator warned that the retailers could no longer sell what their own judgement dictated – they must sell what the consumer wanted. That commentator was Charles Coolidge Parlin, widely recognised as the man who invented the very idea of market research. The invention of market research marks an early step in a broader shift from a “producer-led” to “consumer-led” approach to business – from making something then trying to persuade people to buy it, to trying to find out what people might buy and then making it. One century later, the market research profession is huge: in the United States alone, it employs around half a million people. Producer: Ben Crighton Editors: Richard Knight and Richard Vadon (Image: Market research, Credit: Bildagentur Zoonar GmbH/Shutterstock)