Brought to you by... - 29: LaCroix, Canada Goose, and Carhartt are cool. Why?

Some brands aren’t cool no matter how hard they try. Others start out cool, but lose their cachet over time. Then there are the brands that somehow, surprisingly turn cool. Without really changing their products, LaCroix, Canada Goose, and Carhartt became the hottest things around. How did that happen?

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50 Things That Made the Modern Economy - QWERTY

The QWERTY keyboard layout has stood the test of time, from the clattering of early typewriters to the virtual keyboard on the screen of any smart-phone. Myths abound as to why keys are laid out this way – and whether there are much better alternatives languishing in obscurity. Tim Harford explains how this is a debate about far more than touch-typing: whether the QWERTY keyboard prospers because it works, or as an immovable relic of a commercial scramble in the late 19th century, is a question that affects how we should deal with the huge digital companies that now dominate our online experiences. Producer: Ben Crighton Editor: Richard Vadon (Image: qwerty keyboard, Credit: Getty Images)

Brought to you by... - 28: Victoria’s Secret is Out

For decades, two men at Victoria's Secret have had immense power. One built the chain into a powerhouse. The other ran the Victoria's Secret Fashion Show, handpicking the models called "angels." Then many started to question its standards of beauty. So what happens when the company won't change? PLUS: Why is there a company called Big Ass Fans?

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the memory palace - Episode 140: Jackie Mitchell

The Memory Palace is a proud member of Radiotopia, a collective of independently owned and operated podcasts.

Music

  • We start off with Chez Thomas, by Charles Delarue

  • Go to The Graceful Ghost, one of William Bolcom's 3 Ghost Rags.

  • Then Krzysztof Komeda's Ballet Edude II

  • A touch of Ellington playing A Single Petal on a Rose.

  • Then Concerto no. 5 en la minuer: Allegro ma non molto, as performed by Wilhelm Friedeman Bach and Brigitte Haudbebourg frames...

  • Philharmonics - Piano Sessions found on the Deluxe Edition of Agnes Obel's Philharmonics album.

  • Then we go to Nathaniel Johnson's gorgeous, Penelope's Theme from the score to the delightful film, The Brothers Bloom.

  • Sneeuwland by Oskar Schuster.

  • Judith by Jacob David.

Notes

  • I read a bunch of articles on Jackie, but if you're looking for one-stop-shopping that can send you off in other research avenues, I'd probably suggest this article by Zack Harold in Lapham's Quarterly.