A poorly designed law that works and an expertly designed drink that sucks.
When Prohibition was repealed in 1933 American drinkers had a lot of catching up to do. Tastes had changed and big brewers took note, cutting costs and striking ingredients until Americans were left with a low ABV bubbly bread soup that tasted vaguely like something they half-remembered. Flash forward to today and Lite Beer is one of the most well-designed products on the planet, while Americans are still untangling an ungainly patchwork of laws leftover from the bad old prohibition days. It begs the question: what does it mean to make something well? Special guests this week are Garret Oliver of Brooklyn Brewing Co., Brandon Skall of DC Brau and Garrett Peck, author of “The Prohibition Hangover.”
Please SUBSCRIBE and RATE the show if you can. Join us every two weeks as we talk about history's favorite drinks and how what we drink shapes history. To see what's coming next follow Greg on instagram @100ProofGreg. #drinkinghistory
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