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By Idra Novey
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Hear how Sophie’s curiosity for Web3 allowed her to tap into a new market of consumers and connect with them in ways that are more collaborative and iterative than in Web2.
Sophie Kelly, SVP of Whiskies at Diageo North America joins us this week on the podcast to share her experience spanning from media to advertising and digital agencies and her current role on the client side at Diageo. She shares insights on how to approach marketing to a Web3 audience and the importance of creating incremental value as a brand to its target consumers. Plus, Avery and Sam discuss Doodles 2 on Flow and the polarizing Porsche NFT drop in the weekly round up.
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Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus
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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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Protests nationwide honor Tyre Nichols. The Bengals and Eagles are Super Bowl bound. Debt ceiling negotiations. CBS News Correspondent Steve Kathan has today's World News Roundup.
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All across California, people are asking the same question: Why are eggs so expensive?
Californians walk into grocery stores only to find them sold out, or that they’re going for $7 or more a dozen. Thanks to inflation, everything is more expensive right now. But when it comes to eggs, there’s more to the story.
Today, how a history of California policy and a global bird flu scrambled the economics of a food staple. Read the full transcript here.
Host: Gustavo Arellano
Guests: L.A. Times metro reporter Sonja Sharp
More reading:
$7 a dozen? Why California eggs are so expensive — and increasingly hard to find
Watch: California eggs are becoming expensive, and increasingly hard to find
The response to the death of the 29-year-old has differed from that of previous cases of police killings; we ask what the tragedy indicates about how America deals with police violence. Our correspondent says a lawmaker’s murder in Afghanistan highlights the misery of women under the Taliban. And why a decades-old model of animal and human learning is under fire.
For full access to print, digital and audio editions of The Economist, subscribe here www.economist.com/intelligenceoffer