No, It’s Not Your Imagination — Many Products You Buy Are Shrinking

Companies are keeping prices the same while shrinking quantities. While inflation has dropped from its 40-year high in June 2022, the phenomenon of “shrinkflation” has not disappeared. Many items, from paper towels to Oreos, are getting smaller while prices remain the same. Reset talks to Chicago Sun-Times investigative reporter Stephanie Zimmerman and consumer advocate Edgar Dworsky about why “shrinkflation” is happening and about its impact on consumers.