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In this episode of “Gen C”, we are re-airing our conversation with Marc Mathieu, the co-founder of the Web3 Studio at Salesforce and was previously CMO at Samsung Americas. He has held senior marketing positions with Unilever, Coca-Cola, among others. His unique and provocative approach to a Web3 strategy is a must listen for all marketers.
Today's episode is sponsored by Chainalysis.
The Web3 Studio at Salesforce is focused on bringing hundreds of thousands of brands large and small into the Web3 universe. As the largest SAAS company in the world, unlike Nike or Starbucks, Salesforce is not focused on the end consumer, but on the business layer that lies in between. Avery and Sam sit down with Marc to discuss his career, why he is so passionate about Web3 and Salesforce’s role in it. They also dive into key lessons from Marc’s career that affect his perspective on the new internet.
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From our sponsor:
Chainalysis is the blockchain data platform. We provide data, software, services, and research to government agencies, web3 companies, financial institutions, and insurance and cybersecurity companies. Our data powers investigation, compliance, and business intelligence software that has been used to solve some of the world’s most high-profile criminal cases. For more information, visit www.chainalysis.com.
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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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Noelle Acheson, the mind behind the Crypto Is Macro Now newsletter, explores trading volumes, layer 2 blockchains, U.S. business activity and more.
Today's episode is sponsored by CME Group and PayPal.
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Today’s Stories:
Coinbase Officially Launches Base Blockchain in Milestone for a Public Company
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From our sponsors:
CME Group Cryptocurrency futures and options provide market-leading liquidity for bitcoin and ether trading. Participate in The Crypto Classic: Cryptocurrency Futures and Options Trading Challenge from Dec. 10-15 for the chance to win cash prizes. Compete against your peers while test-driving strategies for Bitcoin and Ether futures and options trading in a risk-free simulated environment. Visit https://www.cmegroup.com/cryptoclassic to find out more.
Disclaimer:
This communication is not directed to investors located in any particular jurisdiction and is not intended to be accessed by recipients based in jurisdictions in which distribution is not permitted. The information herein should not be considered investment advice or the results of actual market experience. Past results are not necessarily indicative of future performance. Trading derivatives products involves the risk of loss. Please consider carefully whether futures or options are appropriate to your financial situation.
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This episode was hosted by Noelle Acheson. “Markets Daily” is executive produced by Jared Schwartz and produced and edited by Eleanor Pahl. All original music by Doc Blust and Colin Mealey.
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Israel's military prepares to enter Gaza City. Former President Trump set to testify in New York fraud case. Actors' union considering studios' final offer. CBS News Correspondent Steve Kathan has today's World News Roundup.
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Israeli troops are gearing up to enter Gaza city, bracing for the next round of urban warfare. Our correspondent spends some time with a brigade on the front-lines. How prepared are they for the task ahead? The pandemic is over, so why are consumers still staying home, alone, and withdrawing from social activities (09:16)? And, why Gen-Z isn’t the only group “quiet quitting” (17:40). Audio clip courtesy of Zaid Khan (@zaidleppelin).
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In the winter of 770 the Chinese poet Du Fu wrote his final words, ‘Excitement gone, now nothing troubles me…/ Rushing madly at last where do I go?’ Looking back at his life and work, the historian Michael Wood retraces Du Fu’s journeys across China. He lived through war and famine, but his poetry found beauty and grandeur in the minutiae of everyday life and the natural world. Michael Wood tells Tom Sutcliffe how Du Fu’s poetry has the timeless quality of Shakespeare or Dante.
The travel writer Noo Saro-Wiwa goes on a different journey into China, finding out about the lives of Africans living there today. In Black Ghosts she traces the waves of immigration from the 1950s onwards, which benefitted African students and economic migrants who found Europe closed to them. As she meets those from all walks of life – from visa-overstayers to top surgeons – she considers the precarity of their lives, and the ultimate power imbalance in Sino-African relations.
China is Africa's largest trading partner and in the past China has lent huge sums for infrastructure in its Belt and Road project. But as China’s economy begins to falter, the economist and China specialist George Magnus looks at the implications. Abroad many African countries are deeply indebted, and at home after 40 years of China’s seemingly irrepressible rise, the country is now facing a surge in urban youth unemployment and signs of deflation.
Producer: Katy Hickman