The Best One Yet - 🥜 “Unhinged marketing” — Nutter Butter’s Gen Z case study. OpenAI’s new emperor. Shein’s mysterious loophole.

OpenAI is switching from non-profit to for-profit… and Sam Altman was just anointed their emperor.

Nutter Butter’s social media has turned insane… it’s a case study in Gen Z’s aesthetic.

Shein has become the biggest fashion brand in the world… but it’s loophole is closing.

Plus, 25% of travelers forget something at the hotel… so the hotel industry found 2 solutions.


$MDLZ $ANF $GAP


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Short Wave - Hurricane Helene Is Here And Powerful

Governors across the southeastern United States have declared statewide states of emergency as Hurricane Helene continues its ascent. After forming in the northwestern Caribbean Sea Tuesday, Helene escalated from a tropical storm, then to a cyclone, and finally to a Category 4 hurricane by the time it made landfall late Thursday night. We talk to hurricane climatologist Jill Trepanier about how a storm tropical storm system rapidly intensifies into a major hurricane, the impact of a changing climate on future storms — and why the devastation doesn't stop at the shore.

Follow local updates on Hurricane Helene.

Want to know more about the scientific underpinning of serious weather events? Email us at shortwave@npr.org — we might cover it on a future episode!

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NPR's Book of the Day - Newbery Medalist Meg Medina and NBA star Jayson Tatum are out with children’s books

Newbery Medalist Meg Medina remembers her childhood babysitter perfectly. Medina called her Señora Mimí–and now, the author is celebrating caregivers of all kinds in her new children's book. No More Señora Mimí, illustrated by Brittany Cicchese, tells the story of a little girl whose relationship with her babysitter changes after the girl's grandmother moves in. Then, NBA champion Jayson Tatum is also out with a new kids' book. Baby Dunks-a-Lot, co-authored by Sam Apple and illustrated by Parker-Nia Gordon, is about a baby basketball star. In today's episode, NPR's Ayesha Rascoe introduces a conversation between Medina and Cicchese about illustrating culturally specific references, like Cuban crackers, and representing subtle changes in a children's story. Then, Here & Now's Scott Tong chats with Tatum about the NBA player's relationship with his son and the upcoming Celtics season.

To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookoftheday

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Slate Books - A Word: Tech’s Race Reckoning

Silicon Valley is a place where big ideas are transformed into thriving businesses and multi-billion dollar fortunes. But it has also built a reputation for being a boys club, with limited opportunities, harassment, and sometimes open hostility to women in its workforce. Women of color remain severely underrepresented in the world of Big Tech, with just an estimated 3% of industry jobs held by Black women. So what’s the path ahead for African Americans in Big Tech, and is the prize worth the fight?


On today’s episode of A Word, Jason Johnson discusses the issue with Bari Williams. She’s a lawyer, a tech entrepreneur, and the author of Seen Yet Unseen: A Black Woman Crashes The Tech Fraternity. 


Guest: Bari Williams, attorney and author of Seen Yet Unseen: A Black Woman Crashes The Tech Fraternity


Podcast production by Kristie Taiwo-Makanjuola


Want more A Word? Subscribe to Slate Plus to immediately access ad-free listening across all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Or, visit slate.com/awordplus to get access wherever you listen.

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What Next | Daily News and Analysis - TBD | Big Tech Fears Her

Over the last decade, the European Union has been the vanguard regulating Big Tech, and the push has been led by Margrethe Vestager. As she steps down, Vestager is looking both back at the battles she’s fought, and how the fight will continue. 


Guest: Margrethe Vestager, European Commissioner for Competition. the European Commission’s Executive Vice President on a Europe Fit for the Digital Age.


Want more What Next TBD? Subscribe to Slate Plus to access ad-free listening to the whole What Next family and all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Sign up now at slate.com/whatnextplus to get access wherever you listen.

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The Daily Signal - ‘Vindicating Trump’: Dinesh D’Souza’s Most Urgent and Important Film Yet

Filmmaker Dinesh D'Souza sits down with The Daily Signal to discuss his provocative new documentary, "Vindicating Trump," which opens in theaters Friday, Sept. 27.

D'Souza shares behind-the-scenes insights from his exclusive interview with former President Donald Trump, conducted shortly after the July 13 assassination attempt.

The film aims to present a more nuanced view of Trump's character and presidency, challenging media narratives.

D'Souza also discusses the movie's exploration of election integrity issues and Trump's unique leadership style.

Listen to learn why D'Souza believes Trump may be "the perfect guy" for America's current challenges.

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Pod Save America - Kamala Pitches Populism, Trump Hawks Watches

Harris gives another big economic speech and sits for an interview about protecting consumers and growing the middle class. Trump, meanwhile, claims Iran is trying to kill him, accuses Harris of lying about working at McDonald’s, defends newly indicted Mayor Eric Adams, and engages in yet another grift: selling branded watches. Jon and Dan break down all the latest, including Harris’s upcoming border visit, and chat with Strict Scrutiny’s Melissa Murray about her new MSNBC special on Black women and their potential to decide the election.

What Could Go Right? - The Progress Report: Interest Rates of Social Change

In this week's Progress Report, Zachary and Emma discuss various positive developments around the world, including economic updates on interest rates and inflation, the introduction of an at-home flu vaccine, and social changes in reproductive rights. They also touch on the significance of Jordan's achievement in eliminating leprosy, emphasizing the importance of focusing on uplifting news amidst the often negative headlines.

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The Government Huddle with Brian Chidester - 156: The One with the Education Industry Experts

Taylor Parry & ​​Brian Eschbacher, consultants and experts in the education space join the show to discuss some of the biggest trends impacting the industry including how declining birth rates are impacting enrollment and funding. We also discuss the trickle down effect this has on programs like social security and medicare and the advice they would give to policymakers and government leaders who want to ensure that their governments are prepared for the challenges of tomorrow.