The Journal. - Why Is Everyone Obsessed With Labubus?

An ugly-cute monster has become a global sensation. PopMart, the company behind Labubus, has leveraged blind-box packaging, scarcity and artist collaborations to turn these collectible plushies into a booming business. WSJ's Kaitlin Wang explains the rise of the Labubu and a "Labubu influencer" describes the appeal. Michelle Hackman hosts.


Further Listening:


- How the Stanley Cup Became the Internet’s Favorite Water Bottle

- Mattel Bets Big on Barbie

- Is Supreme Still the King of Streetwear?

Sign up for WSJ’s free What’s News newsletter.

Learn more about your ad choices. Visit megaphone.fm/adchoices