An ugly-cute monster has become a global sensation. PopMart, the company behind Labubus, has leveraged blind-box packaging, scarcity and artist collaborations to turn these collectible plushies into a booming business. WSJ's Kaitlin Wang explains the rise of the Labubu and a "Labubu influencer" describes the appeal. Michelle Hackman hosts.
Further Listening:
- How the Stanley Cup Became the Internet’s Favorite Water Bottle
- Is Supreme Still the King of Streetwear?
Sign up for WSJ’s free What’s News newsletter.
Learn more about your ad choices. Visit megaphone.fm/adchoices