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What’s the right way to sell people hamburgers, cars, or anything, really, during a global pandemic? In this bonus episode, Charlie talks to Business Insider’s Tanya Dua and Meredith Haggerty from “The Goods” by Vox about the state of pandemic advertising and what it can tell us about the role of brands in our daily lives.
To read more of Tanya’s reporting about brands, advertising and marketing, subscribe to BI prime: read.bi/BTYB.
While we work on a new season of episodes, here’s another podcast to check out: Proof, from America’s Test Kitchen. The Proof team tackles big questions about what we eat and explores the hidden stories behind the foods we love. In this episode, we learn who killed the "Miracle Berry." In the 1970s, it was poised to become the sugar replacement of choice. So why haven’t you heard of it?
Subscribe to Proof: https://podcasts.apple.com/us/podcast/proof/id1438546054
Jack Daniel’s is the top-selling whiskey in the world. For more than 150 years, it’s been made using time-honored methods that go back to when Jack Daniel made the whiskey himself. (Yes, he was a real person.) But who taught “Mr. Jack” how to make that whiskey? Nearest Green, a formerly enslaved man. Unlike Jack Daniel, though, most people don’t know his name, so one woman has made it her mission to tell the world his story one sip at a time.
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April Fools' pranks come and go, but one joke item that’s stood the test of time is the whoopee cushion. Today, we trace its history from ancient Rome to now. Where did it come from? Why is it funny? Will it stay popular? And if everyone knows its name, why does no one company get the credit for it?
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The 1980’s TV commercials for California raisins have been called some of the best ads ever made. The claymation raisins singing and dancing to Marvin Gaye’s “I Heard It Through the Grapevine” became a kids TV show, recorded an album that went platinum, launched a range of toys and costumes, and starred in an Emmy-winning Christmas special. But were they a success for the raisin industry? Or did the dancing California raisins cause more trouble than they were worth?
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Since Jazzercise started over 50 years ago, hundreds of thousands of (mostly) women have come together to exercise and get fit. But if you think Jazzercise is just jazz hands and shoulder rolls, you’re missing out on the bigger story, one about women becoming entrepreneurs and running their own businesses.
In Hawaii, Spam is served at grandma’s house and in high-end restaurants. It’s beloved. But in the continental U.S., the canned pork product is often the punchline of jokes. Why does Spam have such different meanings in different places? The answer involves World War II, Monty Python, and a troupe of singing saleswomen.
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More than two hundred years ago in Napoleonic France, the business world was walled off to women, and champagne was a luxury reserved for the ruling class. So then how did a young widow take over her husband’s struggling wine business and turn champagne into an international phenomenon? And how does her legacy continue to shape what we drink today?
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From the mid 1970s to the mid ‘80s, red M&M’s disappeared. American consumers had become worried about the safety of red food coloring after some questionable Russian studies prompted the FDA to look into whether one particular dye might be causing cancer in rats. But years later, the red M&M made a triumphant return, thanks in part to a college kid in Tennessee and an inside joke that took on a life of its own.
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Marlboro cigarettes are synonymous with the rugged figure who sells them: the Marlboro Man. But the cigarette he smokes was originally marketed to women, and its journey from the lips of debutantes to the hands of cowboys takes us from first-wave feminism to the frontier of advertising. PLUS: Did Lucky Strike make the color green cool? And how did Marlboro find ways to market cigarettes despite increased regulations? We cover it all in BTYB Uncut.
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