Author: Nick & Jack Studios

Yetis, the 3 biggest forces in business in 2025? Trump, AI, & Affordability. For more on that? Look at every other newsletter, podcast, and social media post of every day this year.

But instead, we found the 3 biggest “pop-biz” themes of 2025: Maxxing, robots, & kale collar workers.

1. “Everything Maxxing”… From Protein Maxxing to Tariff Maxxing to the Casino Economy.

2. “Robots got Promoted”… Waymos, Blue Collar Bots, and laundry-folding humanoids.

3. “Kale Collar Workers”… Ambitious Zillennials cut Slop Bowls, but embraced Thriftonomics.

$TSLA $AMZN $SG $CMG $CAVA $SPY

Buy tickets to The IPO Tour (our In-Person Offering) TODAY

Austin, TX (2/25): https://tickets.austintheatre.org/13274/13275 

Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 

New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2

Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-live

Get your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll 

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod 

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Watch the interview on Youtube here: https://youtu.be/eyS-eokvP-U

Everyone laughed when Jesse and Emily Cole said they were going to save baseball by turning it into a circus. The traditionalists said it was a mockery. The investors said it wouldn't scale. Babe Ruth woulda blushed.

But today, while the Red Sox and Yankees yawn in the dugout, the Savannah Bananas are selling out those very same stadiums… while on stilts.

In this episode, we sit down with the husband-and-wife co-founders to uncover how they turned a struggling startup - with so much debt they had to sell their house - into a viral phenomenon with a waitlist of over 1 million people.

We dive deep into their "Fans First" business model, why they refuse to take VCmoney, and how "burning the boring" let them create a new sport and disrupt a 100-year-old industry.

They even got engaged in the middle of a (rainy) baseball game.

WHAT YOU'LL LEARN:

• The "Anti-Business" Model: Why they refuse to take investors, sell advertising, charge for hot dogs, or collect sales taxes.
• Burn The Boring: How they audited every second of a baseball game to eliminate friction (goodbye, bunts and walks).
• The "Do The Opposite" Strategy: How a philosophy inspired by P.T. Barnum & Walt Disney helped them win in the attention economy.
• Metrics vs. Magic: Why Jesse and Emily ignore traditional ROI data to focus on "Return on Fan".
• (And why you should check the weather before proposing)

TIMESTAMPS:

• 0:00 - Intro: The "Cirque du Soleil" of Baseball
• 2:05 - The Meet Cute: How Jesse & Emily Met
• 5:20 - Why They Refused VC Money (Owning 100% Equity)
• 6:48 - The Walt Disney Lesson on Control
• 8:45 - Leaving $50 Million on the Table
• 12:55 - Burning the Boring: Inventing Banana Ball
• 19:00 - Failures: The "Human Pinata" Disaster
• 24:00 - The Strategy: "Whatever is Normal, Do The Opposite"
• 31:00 - Making Decisions on Intuition vs. Spreadsheets
• 42:00 - The Story That Defines "Fans First"
• 
  
• 51:40 - Rapid Fire Questions

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod 

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YouTube won the rights to the Oscars… because everyone’s fighting for the Living Room TV.

New travel trend? “Cousins Vacations”... Grandparents, parents, & kids spending the inheritance.

The business of Santa Clause… we jumped in TBOY-style to Klaus Industries.

Plus, the top state for Christmas movies is... CT. 

$SNTA $CLAS $GOOG

Buy tickets to The IPO Tour (our In-Person Offering) TODAY

Austin, TX (2/25): https://tickets.austintheatre.org/13274/13275 

Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 

New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2

Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-live

Get your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll 

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod 

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1.6% of the US economy is Gift Cards… And 1 outta 7 of you will get a Starbucks one.

The White House launched Tech Force... $200K/yr sabbatical to make the DMV run like Airbnb.

Zillow’s getting zucked by Google, so we have an idea to save Zillow… Name Your Price.

Plus, SNL did a skit about a fake Uber Eats Wrapped… but then it really happened.

$Z $GOOG $SBUX

Buy tickets to The IPO Tour (our In-Person Offering) TODAY

Austin, TX (2/25): https://tickets.austintheatre.org/13274/13275 

Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 

New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2

Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-live

Get your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll 

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod 

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Bublé is the top grossing musician every December… Here's how he won Christmas music.

iRobot filed for bankruptcy… and the Roomba maker’s life story is Forest Gumpian.

Skims, Alo Yoga, & J Crew have joined the ski industry... because skiing is more than recreation.

Plus, AI toys are the gift of the season… for Chinese propaganda.

$SPOT $IRBT $VFC

Buy tickets to The IPO Tour (our In-Person Offering) TODAY

Austin, TX (2/25): https://tickets.austintheatre.org/13274/13275 

Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 

New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2

Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-live

Get your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll 

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod 

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Grinch is now the top-selling IP of the holidays… Because consumers prefer the anti-hero.

Zegna’s $1,100 sneaker makes $160M/year… because the ultimate luxury is slooooooow.

Carvana is officially the craziest stock of the last 3 years… because of 43,000 problems.

Forget the Santa Rally, how about the “Dreidel Rally?”... Stocks pop for Hanukkah.

$ZGN $CVNA $SPY

Buy tickets to The IPO Tour (our In-Person Offering) TODAY

Austin, TX (2/25): https://tickets.austintheatre.org/13274/13275 

Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 

New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2

Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-live

Get your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Disney invested $1 Billion in OpenAI… And licensed its top 200 characters to Sora.

Elon Musk confirmed SpaceX plans to IPO in 2026… but it’s all about the SpaceX logo on a t-shirt.

The Savannah Bananas have married co-founders… so we brought ‘em on the pod.

A woman just had a baby in a Waymo robotaxi… It’s a self-driving delivery.

$DIS $GOOG $MARS

Buy tickets to The IPO Tour (our In-Person Offering) TODAY

Austin, TX (2/25): https://tickets.austintheatre.org/13274/13275 

Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 

New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2

Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-live

Get your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll 

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod 

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Instacart is testing different prices for different people... It’s Personalized Pricing.

University of Utah athletics just sold to PE for $500M… Wall Street is now the Quarterback.

Australia banned social media for kids under 16… Instagram & cigarettes.

In-N-Out burger won’t say the number “67” anymore (and it’s not the only one).

$CART $META $SPY

Buy tickets to The IPO Tour (our In-Person Offering) TODAY

Austin, TX (2/25): https://tickets.austintheatre.org/13274/13275 

Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 

New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2

Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-live

Get your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll 

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod 

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reddit’s wedding planning surge explains why the stock has 5X’d.

1k millionaires are minted everyday from 401ks… Here's our 3-step financial advice.

America’s farmers got a $12B Soybean Bailout… while China’s trade surplus is at ATH.

Plus, pickle demand just hit an #AllTimeHigh… (it’s a big dill).

$RDDT $MCD $SPY

Buy tickets to The IPO Tour (our In-Person Offering) TODAY

Austin, TX (2/25): https://tickets.austintheatre.org/13274/13275 

Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 

New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2

Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-live

Get your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll 

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod 

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paramount is messing with Netflix’s Warner Bros Deal... It’s a Hostile Takeover.

Sephora’s sales are all-time-high’ing… because beauty is a game of inches.

16 Handles frozen yogurt is back… Because Froyo was a victim of its own success.

Plus, Justin Bieber is hating on this one iPhone feature… and it’s messing with $AAPL stock.

$LVMUY $PARA $NFLX

Buy tickets to The IPO Tour (our In-Person Offering) TODAY

Austin, TX (2/25): https://tickets.austintheatre.org/13274/13275 

Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 

New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2

Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-live

Get your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll 

WSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod 

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.