The Best One Yet - 💡 “Ideas = Currency” — TED Talks’ CEO audition. Costco’s girl math. ‘Musking’ the US Gov’t.

TED Talks needs a new CEO
 but TED is actually the deepest media biz we’ve ever seen.

Elon’s mission to disrupt the government hit a new level, that requires a new term
 “Musking.”

Costco is now paying workers 2x the average
 it’s the cost that pays for itself.

Plus, a record 22M Americans called in sick today (got a case of the Super Bowl Mondays).


$COST $WMT $SPY


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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


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The Best One Yet - 🏈 “The Super Bowl Pod” — Kendrick’s $0 Halftime Show. Wilson’s football monopoly. The Curse of the Commercial.

Dirty secret of the Super Bowl halftime show
 The show costs $50M, but the performer gets paid $0.

Wilson makes all of the NFL’s football’s
 and their factory in Ohio is freaky.

The Curse of the Super Bowl Commercial is real
 and it’s coming for AI.

Plus, one basketball coach trademarked the term “Three-peat”... and could make millions if the Chiefs win.


$AAPL $AS $SPOT


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 Monopoly đŸŽ©. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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The Best One Yet - đŸ‘”đŸ» “Betty White Bump” — The Best Super Bowl ad ever. Waffle House’s egg fee. Shein’s tariff trauma.

The #1 Super Bowl ad? Snickers in 2010
 because Snickers acted like a Freudian therapist.

Waffle House is charging a 50-cent-per-egg fee
 but we tell ya who to blame for Egg-flation is.

New tariffs just hit Shein and Temu
 hand it can all be explained with Barbie dolls.

Plus, the newest job in America is “TikTok Coach”... because there is an “i” in “viral.”


$CALM $MAT $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: “The Best Idea Yet” — The untold origin stories of the products you’re obsessed with. From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


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The Best One Yet - 🙈 “1 year without shopping” — The No-Buy-2025 trend. Chick-fil-A’s champagne drive-thru. Spotify’s Spice Girls monopoly.

“No Buy 2025” is like “Dry January”
 But instead of no alcohol, it’s no shopping.

Spotify hit all-time high after its 1st full-year profit
 because it found musical monopoly.

Chick-fil-A’s drive-thru is #1 thanks to military-like precision... Drones, game-tape, & champagne.

Plus, the Philadelphia Eagles linemen are the largest in history
 and the most profitable.


$SPOT $AAPL


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 Monopoly đŸŽ©. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks 


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The Best One Yet - đŸ„ž “Maple Syrup Mayhem” — Trade War’s wild 24 hours. Robinhood’s Super Bowl bet. Levi’s Baggy Secret.

The first 24 hours of Trade War II were wild
 We’re breaking down the surprise tariff deals with Mexico and Canada.

Robinhood is the top stock since Election Day... and now you can bet on the Super Bowl.

How did Levi identify the baggy daddy jeans trend before anyone?... A secret deal with Google.


$LEVI $GOOG $SPY $HOOD


Monopoly đŸŽ© Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Monopoly. A capitalist game invented by a communist. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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The Best One Yet - đŸ€  “YAHOOOO!” — Yahoo’s email revival. Trade War II Begins. Hans Zimmer’s creator hack.

Trump’s 2nd trade war begins tonight with tariff’s for Canada, China, & Mexico
 but Trump tariffs differ in 1 huge way.

Yahoo just turned 30
 but @yahoo.com emails are having a midlife revival.

Hans Zimmer is worth $200M with movie music composing
 we found his creativity hack.

Plus, the next fashion trend? Yak hair
 because yak is the new cashmere.


$DIS $HD $YHOO


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The Best One Yet - đŸȘ· “The White Lotus Effect” — HBO’s tourism bump. DeepSeek’s copy/paste. The Bacon IPO.

Description: 

“White Lotus Season 3” is about to debut
 and it’ll boost Thailand’s economy by 20%.

The biggest IPO of 2025 is a bacon biz
 so we devoured the first pureplay pork stock.

We now know how DeepSeek caught up to ChatGPT
 the ol’ “copy/paste.”

Plus, the Utah Hockey Club is choosing a new name
 but the fans at the rink decide tonight.


$WBD $SFD $MSFT


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Red Bull ⚡Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


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The Best One Yet - 🏆 “Perfect Credit Score” — How to get one. Tesla’s new MAGA brand. Chili’s ate TGI Fridays.

Does the perfect 850 credit score exist?... It does, one man just got it, and we’ll tell ya how.

Tesla has become a $45K MAGA hat
 so we’ll explain the biggest pivot in branding.

Chili’s restaurant stock surged 300% in the last year
 thanks to its Great White Shark strategy.

Plus, it’s the Lunar New Year
 so we found wild data on stocks during the Year of the Snake (spoiler: It’s bad).


$TSLA $EAT $AMEX


LA Tech Community Cares Fund: https://www.pledge.to/the-la-tech-community-cares-fund?tpcc=NL_Marketing


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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The Best One Yet - ☄ “The 4 Frontiers” — Space Inc.’s Trump jump. X’s Venmo-y Visa deal. Royal Caribbean’s value meal.

Space stocks surged as Trump pledged to reach Mars
 so we’re introducing the 4 Final Frontiers.

X announced a Venmo-like deal with Visa
 but it all comes down to the Beyonce of Banking.

Royal Caribbean is up 8x since 2022
 because cruises are the value meals of vacation.

Plus, if you’re sick, Progressive Soup just invented the first chicken noodle cough drop



$RCL $V $RDW


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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The Best One Yet - 🐳 “AI’s Goodwill Hunting moment” — China’s DeepSeek Drama. Coke vs Pepsi vs Costco. Unlimited PTO Paradox.

One Chinese AI app, DeepSeek, just shocked the world
 and the entire US tech market.

Costco is swapping Pepsi for Coke in the food court
 here’s how Coke’s beating Pepsi.

7% of workers have Unlimited Paid Time Off
 but people only take 16 days in practice.


$KO $PEP $COST


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Red Bull ⚡Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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