The Best One Yet - 🙅 “We don’t do social” — Restoration Hardware’s anti-Instagram. Oura’s Ring of Power. Nobel’s college football auction.

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Listen free anywhere you get your pods (or one-week early and ad-free on Wondery+).

Episodes drop weekly. It’s The Best Idea Yet.


Restoration Hardware doesn’t have a single social media account… and it’s working.

How is the Oura Ring beating Apple and Google?… With NASA and the NBA.

A Nobel Prize winner also won an Emmy Award… because auctions are everywhere.

Plus, we’re revealing our next big thing… and it’s The Best Idea Yet (literally).


$CROX $AAPL $GOOG


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The Best One Yet - 🏖️ “24/7/365 Spritz” – Aperol’s seasonal challenge. Spirit Airlines’ bankruptcy warning. 9-1-1’s emergency call startup.

Aperol sales surge in the summer, but drop in winter… now Aperol’s trying to solve “Seasonality.”

Spirit Airlines stock plummeted after reports it’s considering bankruptcy… and we’re glad that’s happening (we’ll explain why).

The 9-1-1 emergency call hasn’t changed in 50 years… so the startup Prepared is disrupting it.

Plus, we’re about to launch our biggest new thing in years…


$SAVE $JBLU $DVCMY


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The Best One Yet - 👖 “Daddy Denim Dollars” — Baggy Jeans’ economic impact. Adam Neumann’s WeWork Sequel. Apple’s glasses freakout.

Baggy Jeans are boosting the economy… Because $100 on jeans drives a $700 makeover.

Adam Neumann just launched a WeWork competitor… “WorkFlow” is Adam v2.0.

Apple is freaking out about Meta’s new glasses… here’s their 5 options for saving the iPhone.

Plus, Taco Bell is officially the fastest drive-thru in America… but it’s also the most inaccurate.


$LEVI $GPS $AAPL $YUM


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The Best One Yet - 🥂 “0% alcohol… for $119” — Taittinger’s non-alc champagne. Toyota’s e-Air Taxi. CNN’s paywall plan.

Would you pay $119 for a bottle of alc-free champagne?… well Louis Vuitton just invested in it.

Toyota has invested nearly $1B on an electric air taxi startup… because Toyota hates “muda.”

CNN and Reuters are both adding paywalls to their news websites… they’re learning from the best (literally). 

Plus, the top-selling perfume du jour is scented… like your body. Introducing Pheromone fragrances.


$TM $WB $LVMUY


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The Best One Yet - ☎️ HOTLINE: How to save $100K w/ Tori Dunlap

In front of a live studio audience in Seattle (presented by Audible), Tori Dunlap helps us answer your Qs about your money. 

Tori Dunlap (@herfirst100k) is the host of the Financial Feminist podcast & NYT Best-Selling author. Tori is a money expert that guides over 5M followers to feel more financially free. This episode covers…

  • How to frame your goals 
  • How to negotiate your salary 
  • How everything is negotiable, from hotels to healthcare
  • The #1 financial trick shot for parents
  • Crypto…yes or no? 
  • Our best-performing investment (and worst)


FOR MORE TORI DUNLAP: 

Financial Feminist podcast: https://open.spotify.com/show/0b5qzMiw22wHBfe1x9LfaQ?si=d88710845db14aa0 

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Insta: @herfirst100k

TikTok: @herfirst100k 

WATCH THIS EP. IN VIDEO

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THANKS TO OUR PRESENTING SPONSOR, AUDIBLE!

#sponsored

00:00 - intro

01:36 - Hello Seattle

05:25 - Who is the Financial Feminist 

08:00 - Who is “future you”  

11:48 - Framing the $100k goal

18:45 - Tori’s Financial Trickshots

26:15 - Retirement 201

29:50 - How to negotiate

36:39 - Financing for parents

41:00 - Passive income & side hustles

44:40 - Crypto…yes or no?  

47:50 - Tori’s Money Takeaway

49:00 - Buddy Timmy’s Best Fact Yet 

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The Best One Yet - 🧦 “Learn from the Worst” — The White Sox’s biz lesson. The “Port-pocalypse” strike. DirecTV’s $1 acquisition.

The Chicago White Sox had more losses than any team in baseball history… we found a lesson about turnarounds.

The US Port Strike will affect half of our imports by sea … but don’t call it a Port-pocalypse.

DirecTV just acquired its rival Dish Networks for just $1… we’ll tell ya how that’s possible.

Plus, the laundromat industry is making a fun/strategic pivot… into bars, arcades, & cafes.


$T $DISH $SPY


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The Best One Yet - 🤝 “The Bonus You Forgot” — Signing Bonus’ surge. United adds Starlink wifi. Revolut’s is Europe’s biggest startup.

The number of signing bonuses has doubled in five years… here’s how to ask for one.

United and Air France are adding Starlink satellite wifi… It’s the cupholder effect in action.

Europe’s largest startup is $45B Revolut… It’s now more valuable than all the British banks.

Plus, what happened to the stretch limo?


$UAL $SPY $BCS


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The Best One Yet - 🥜 “Unhinged marketing” — Nutter Butter’s Gen Z case study. OpenAI’s new emperor. Shein’s mysterious loophole.

OpenAI is switching from non-profit to for-profit… and Sam Altman was just anointed their emperor.

Nutter Butter’s social media has turned insane… it’s a case study in Gen Z’s aesthetic.

Shein has become the biggest fashion brand in the world… but it’s loophole is closing.

Plus, 25% of travelers forget something at the hotel… so the hotel industry found 2 solutions.


$MDLZ $ANF $GAP


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The Best One Yet - 🤓“The Next iPhone” — Zuck’s Orion AR glasses. Northeastern University’s M&A. Terminix’s pest pop.

Mark Zuckerberg just unveiled a $299 headset, new Ray Ban AI glasses… and a prototype of “Orion” holographic glasses.

The biggest pest removal company on earth has a problem… Rentokil has too many roaches.

The US News & World Report College Rankings just came out… we noticed Northeastern University now has 14 campuses.

Plus, the newest Erewhon smoothie isn’t a celebrity beverage… It's an electric car flavor.


$META $RTO $GM


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The Best One Yet - 🩵 “Blue Light Special” — Kmart’s innovation #RIP. Visa’s monopoly lawsuit. Goldman’s HQ apartments.

The last Kmart store is closing… But our Kmart obituary highlights their wild history of innovation.

Visa just got sued for allegedly abusing its credit card dominance… Because it’s charging 2% on everything.

Goldman Sachs will now let you live in their former HQ… The bank’s cubicles are becoming condos.

Plus, we just got 8 new emoji… but they’re not gonna cheer you up.


$GS $AMZN $KMRT


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