The Best One Yet - 💎 “Big Lab Bling” — Diamonds’ lab equilibrium. Tokyo’s subway IPO. Goldman’s deal party.

Japan’s biggest IPO in 6 years is the Tokyo subway… the most profitable subway on earth.

All the Big Bank stocks are popping right now thanks to deals… Wining & dining is back, baby.

Noticed engagement rings are getting bigger?... It’s because lab-grown diamonds are beating natural.

Plus, Game of Thrones just auctioned off $21M of props… but we found an Iron Throne dupe.


$GS $MS $BAC


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The Best One Yet - 🚀 “Next stop: Mars” — SpaceX’s historic launch. Taco Bell’s name-your-price. Tesla’s empty CyberCab.

SpaceX just landed a skyscraper rocket with chopsticks… It’s the 1st step to landing on Mars.

Taco Bell’s newest innovation isn’t food, it’s financial… Name-your-own-price.

Tesla finally unveiled their robo-taxi (and a cyber-bus and humanoid robots)… but Wall Street thinks it’s empty calories.

It’s National Failure Day… so we’re celebrating the losses (yes, that typo was on purpose).


$TSLA $YUM $MCD


Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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The Best One Yet - 🕵️ “Top Secret $$$” — The CIA’s Venture firm. Walmart’s in-house meteorologist. SecondHand clothing’s slump.

The CIA has a Venture Capital arm… and it’s one of the top-performing VCs in America.

Second-hand clothing sites DePop & Poshmark are struggling… because they over-innovated. 

Walmart, Ford, and Paramount all hired meteorologists… and it’s a lesson on winning at work.

Plus, United Airlines just announced 13 wild flights to beat Delta… Soooo Spring Break in Mongolia?


$UAL $DAL $WMT


Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Listen free anywhere you get your pods starting Oct 15th (or early and ad-free on Wondery+).

Episodes drop weekly. It’s The Best Idea Yet.


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The Best One Yet - The Best Idea Yet 🍟 The Happy Meal: A Delicious McMystery

Episode #1 of our new show… The Best Idea Yet. We’re serving it up here early for the Besties & Yetis.


For future episodes of TBIY, subscribe/follow here: https://wondery.com/links/the-best-idea-yet/


The Happy Meal is the most successful meal in human history. With over 35 billion units sold, or about four for every person on Earth, McDonald’s iconic “Food and Fun in a Box” has also made the company a bigger toy distributor than Hasbro or Mattel (and maybe even Santa). But few know the Happy Meal’s contested origin story. Was the creator a mom of five in Guatemala, an ad man from Kansas City, or a forgotten franchise called “Burger Chef”? Spoiler, it wasn’t Grimace. Hear how McDonald’s perfected a strategy called the “window of loyalty,” and visit a little place called “Hamburger University.” Listen to find out why The Happy Meal is the best idea yet!


Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with, and the bold risk takers who brought them to life. 


Episodes drop every Tuesday, subscribe here: https://wondery.com/links/the-best-idea-yet/

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The Best One Yet - 🚕 “We, Robot” — Tesla’s robotaxi day. Othership’s scalable sauna. Home Depot’s undercover boss.

Tesla’s robotaxi unveil event day is tonight… Elon’s trillion dollar idea? Uber meets Airbnb.

Othership created the coldest cold plunge and hottest sauna in America… but can they scale it?

Home Depot’s “Undercover Executive” policy... Every corporate worker must work a shift at a store each quarter.


Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Listen free anywhere you get your pods starting Oct 15th (or early and ad-free on Wondery+).

Episodes drop weekly. It’s The Best Idea Yet.


$TSLA $HD $GOOG


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The Best One Yet - 👻 “Spirit Christmas” — Spirit Halloween’s santa spinoff. Bogg Bag’s suburban boom. Hurricane Milton’s economics.

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Listen free anywhere you get your pods starting Oct 15th (or early and ad-free on Wondery+).

Episodes drop weekly. It’s The Best Idea Yet.


Spirit Halloween sells 16% of America’s Halloween costumes… now it’s pivoting to Christmas.

As Hurricane Milton heads for Florida… one industry is taking it most seriously.

The Bogg Bag has become the best-selling bag in America… by copying Crocs.

Plus, we’ll reveal the 1st episode of our new show The Best Idea Yet… It’s the untold story behind the McDonald’s Happy Meal.


$TGT $GNRC $SPY


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The Best One Yet - 🙅 “We don’t do social” — Restoration Hardware’s anti-Instagram. Oura’s Ring of Power. Nobel’s college football auction.

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Listen free anywhere you get your pods (or one-week early and ad-free on Wondery+).

Episodes drop weekly. It’s The Best Idea Yet.


Restoration Hardware doesn’t have a single social media account… and it’s working.

How is the Oura Ring beating Apple and Google?… With NASA and the NBA.

A Nobel Prize winner also won an Emmy Award… because auctions are everywhere.

Plus, we’re revealing our next big thing… and it’s The Best Idea Yet (literally).


$CROX $AAPL $GOOG


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The Best One Yet - 🏖️ “24/7/365 Spritz” – Aperol’s seasonal challenge. Spirit Airlines’ bankruptcy warning. 9-1-1’s emergency call startup.

Aperol sales surge in the summer, but drop in winter… now Aperol’s trying to solve “Seasonality.”

Spirit Airlines stock plummeted after reports it’s considering bankruptcy… and we’re glad that’s happening (we’ll explain why).

The 9-1-1 emergency call hasn’t changed in 50 years… so the startup Prepared is disrupting it.

Plus, we’re about to launch our biggest new thing in years…


$SAVE $JBLU $DVCMY


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The Best One Yet - 👖 “Daddy Denim Dollars” — Baggy Jeans’ economic impact. Adam Neumann’s WeWork Sequel. Apple’s glasses freakout.

Baggy Jeans are boosting the economy… Because $100 on jeans drives a $700 makeover.

Adam Neumann just launched a WeWork competitor… “WorkFlow” is Adam v2.0.

Apple is freaking out about Meta’s new glasses… here’s their 5 options for saving the iPhone.

Plus, Taco Bell is officially the fastest drive-thru in America… but it’s also the most inaccurate.


$LEVI $GPS $AAPL $YUM


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The Best One Yet - 🥂 “0% alcohol… for $119” — Taittinger’s non-alc champagne. Toyota’s e-Air Taxi. CNN’s paywall plan.

Would you pay $119 for a bottle of alc-free champagne?… well Louis Vuitton just invested in it.

Toyota has invested nearly $1B on an electric air taxi startup… because Toyota hates “muda.”

CNN and Reuters are both adding paywalls to their news websites… they’re learning from the best (literally). 

Plus, the top-selling perfume du jour is scented… like your body. Introducing Pheromone fragrances.


$TM $WB $LVMUY


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