The Best One Yet - ⌨️ “QWERTY Makeover” – AI’s keyboard moment. Peloton’s TikTok collab. Walgreens’ Amazonian savior.

For the first time in 30 years, your keyboard is getting a new key — Microsoft is adding an AI key (but it’s really an AI ad).

Peloton stock jumped 15% on its new partnership with TikTok — Prepare for Crissy Tiegen to lead your next yoga class… from Peloton… on TikTok.

And Walgreens is cutting its sacred dividend, which sank the stock to a 26-year low — Which is why we think Amazon could acquire Walgreens.


$PTON $MSFT $WBA

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The Best One Yet - 🧙 “Franchisius Maximus” — Harry Potter’s recreations. Maersk’s pirate ship. United’s bespoke seat ads.

Harry Potter’s Broadway show is the highest-grossing non-musical in history — But Harry’s coming TV series is even bigger… because it’s okay to reinvent the wheel.

The world’s biggest shipping company just made the biggest detour on Earth — Maersk is sailing 6K miles around Africa instead of through the Red Sea… and you’re gonna pay for it in your shopping cart.

And United Airlines is stealing an idea from Zuck: Targeted ads — Prepare for a personalized ad for you in seat 17A (plus, we’ve got a plan to rebrand the targeted ad).


$WBD $UAL $AMKBY


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The Best One Yet - 👶 “New generation, who dis?” — Gen Alpha’s birth. Pop-Tarts’ mascot. BYD beating Tesla.

What comes after Gen Z? It’s Gen Alpha — Marketers are turning their attention to the children of Millennial parents, and we are too. 

Pop-Tart was the star of the College Football bowls season, thanks to their mascot — Because Kellogg’s new strategy is to give their snacks arms and legs. 

And Tesla has always been (by far) the king of electric cars… until now — Because China’s BYD is now outproducing the electric OG.


$K $TSLA $BYDDY


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The Best One Yet - BONUS 💰 “The Money Pod” — Our Best of the Best money stories for 2024

To kick off 2024, we’re presenting our top 3 money stories of 2023. So whip out your wallet, Venmo your Cash App, and DM your broker, let’s hit our first ever money pod…


1) Rent or Buy, a story from September 21st: To Rent or To Buy - that is the question — If Shakespeare was alive today, should he rent a house or buy a house?

2) Aretha Franklin’s Will, from July 13th : When singer Aretha Franklin passed away, we learned something big — That the greatest gift you can give your family is a will

3) The Year of High Yield from April 26: This was the year your money could make 5% by doing nothing — It’s time to be interested in interest.

Tomorrow, we’ll be back with the news of the day — But today is the best one yet. 

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The Best One Yet - BONUS 🤩 “The Entertainment Pod” — Our Best Entertainment stories yet of 2023

A bonus episode featuring 3 of our top pop-biz news stories from 2023 on the entertainment industry. So toss on some PJs, hit the couch, and grab the 7 different screens around you, let’s hit our entertainment pod…


1) The Lion King, from January 6th: Disney’s Lion King Musical set a Broadway Record — Because on Broadway you can’t make a living, but you can make a killing.

2) iMessi (7/18): Lionel Messi came to America to play soccer, but the real winner was Apple — We call it iMessi.

3) Spotify Songs (9/21): Have you noticed that songs are getting shorter? Cause they are — The average song is literally shorter, cause artists don’t just play for fans, they play for algos.


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The Best One Yet - BONUS 🙋‍♀️ “The Girl Pod” — Our Best She-conomy stories of 2023

A bonus episode featuring 3 of our top pop-biz news stories about the She-conomy. The #1 force in the economy this year? It’s women. So we whipped up the 3 most interesting stories on the year that she ran the financial world…


1) The She-conomy, from July 28th — We found the 3 female forces that turned the economy into the she-conomy.

2) Natural Cycles, from Sept 20th: Our most commented-on story of the year? It was this one, “iOvulation” — The 1st ever hands-free birth control was a tech innovation of the year.

3) Bumble, from Nov 7th: The founder of Bumble stepped down as CEO after disrupting dating — Bumble’s is the only business we know that turned a tiny feature into a big company.


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The Best One Yet - BONUS 🚙 “The Car Pod” — Our Best Car stories yet from 2023

A bonus episode featuring 3 of our top pop-biz news stories on the car industry from 2023. So fill up that tank, charge that battery, and wax that chassis. Let’s jump into our 3 car stories…


1) Mercedes from June 20th: Mercedes created the first ever AI car with ChatGPT — Mercedes just gave birth to The Companionship Economy.

2) Jeep from August 1st: Jeep’s got a surprise new enemy: The Ford Bronco — So we jumped into the numbers behind the car industry’s zero sum game.

3) Porsche from October 2nd: Porsche jumped industries, from cars to condos — Porsche’s luxury apartment building in Miami shows us the cure for a commodity.



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The Best One Yet - BONUS 👗 “The Fashion Pod” — Our Best Fashion stories yet from 2023

A bonus episode featuring 3 of our top pop-biz news stories on the fashion industry from 2023. 

So toss on a cute top and iron those jeggings, let’s jump into our 3 Fashion stories…


1) Lulelemon, from May 9th: Lululemon showed us the rise of Dupes — In fashion, Dupes aren’t a scarlet letter - they’re a badge of honor.

2) Aldi, a story from March 29th: The German grocery chain, moved from food into fashion — The fastest growing grocery chain in america is selling apparel, because merch is the new moat.

3) Allbirds, a story from July 18th: Allbirds created the weirdest shoe of 2023 — We introduce the weirdness rule of fashion, and whether Allbirds violated it.


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The Best One Yet - BONUS 🎂 “The Food Pod” — Our Best Food stories yet from 2023

A bonus episode featuring 3 of our top pop-biz news stories on the food industry from 2023. Grab a napkin and pull up a chair, let’s jump into the 3 stories spork-first (or is it fpoon?) 🤤…


1) The Grimace Milkshake, from July 5th: How McDonald’s made a drink go viral — The Grimace Shake makes the marketing case for chaos.

2) Goldfish Crackers, from April 24th: How Goldfish became a billion-dollar brand — Because even crackers need a wingman.

3) South Korea’s Gastrodiplomacy, from May 30th: How a country used food to boost trade — South Korea used “Calorie Capitalism”.


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The Best One Yet - 🎅 “Claus Industries” — Santa’s $11 Trillion biz. Stocks’ record highs. Dating Wrapped’s love philosophy.

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We got the Annual Report from “Klaus Industries” (yeah, Santa’s company), so we jumped into the business — Santa’s got a strong supply chain, diverse market of 2 billion customers, and an $11 trillion opportunity.

The stock market began the year with Recession-worries, but it’s ending with all-time highs — We’re looking at the one force driving Wall Street to record highs for the holidays.

And do you know about Dating Wrapped? — The #1 trend on TikTok is analyzing your year in dating, and it reminds us of a quote from Socrates.


$NICE $SPY $SPOT


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