The Best One Yet - 🧘 “Leggings. Latte. Pilates. Repeat” — Alo Yoga’s sanctuary strategy. Cruises’ 104% full problem. Lucid’s EV trust fund.

0:00 - Intro

1:23 - Highest Paid Mascot

3:45 - Alo Sanctuary: The fastest-growing athleisure brand in America is now Alo Yoga — Because Alo didn’t build stores, it built sanctuaries. 

8:10 - Lucid Fund Raise: Lucid, the $130K electric car with 500-mile range, has a trust fund… and it’s the Saudi Arabian royal fam.

13:01 - Cruise Lines Over Booked: Cruise lines are officially the comeback players of the pandemic: Their boats are more than 100% full, but why aren’t their stocks?

16:57 - Takeaways

17:29 - Best Fact Yet

19:19 - Shoutouts This week’s 1-minute pop-biz pop-quiz: go.tboypod.com Visit Framebridge.com to support the show

$LULU $LCID $CCL $NCLH

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The Best One Yet - 🦾 “Paper menu, please!” — QR Codes’ failure. Delta’s greenwashing lawsuit. Elon’s Chinese feast.

Restaurants replaced physical menus with QR Codes during the pandemic, but now their use is plummeting — Because this innovation is not solving a problem.

America’s two most important businessmen were in China to pursue profits — but with profits, comes peace.

And Delta Airlines was supposed to be the 1st carbon neutral airline, but it just got sued for greenwashing.

$YELP $DAL $TSLA $JPM

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The Best One Yet - 👑 “We analyze Waystar Royco” — Succession’s fictional reality. The Debt Ceiling deal. Casinos’ Blackjack tweak.

Even in fiction, there are real business takeaways — So we jumped in TBOY-style to Succession’s Waystar Royco (FYI no spoilers). The President and Speaker reached an agreement to raise the debt ceiling — short term crisis avoided, but long term damage done. And Las Vegas casinos just had their most profitable year for gambling ever thanks to one sneaky move: Tweaking Blackjack to create scarcity.

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The Best One Yet - 🍜 “Gastrodiplomacy 101” — Korea’s kimchi capitalism. Gmail’s blue checkmark. Clear’s looooong line challenge.

Fourteen years ago, South Korea’s government made a strategic decision that would change the future of its economy: Encourage Koreans living abroad to open Korean restaurants… aka “Gastrodiplomacy.” Notice something new in your inbox? Gmail has zucked Twitter’s blue checkmark. And since you finished the 3-day weekend in traffic or on the tarmac, we’ve got to look at Clear Secure — Because Clear’s greatest challenge is its own success. $ME $GOOG $META Recorded at Spotify Studios LA  Want merch, a shoutout, or got TheBestFactYet? Go to: www.tboypod.com Follow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypod And now watch us on Youtube Learn more about your ad choices. Visit podcastchoices.com/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Best One Yet - 🏓 “Snitcher’s hotline” — Airbnb’s anti-party escalation. Twitter’s Fox News dupe. Abercrombie’s mullet surge.

Airbnb permanently banned parties last year, but it’s cracking down even more this Memorial Day Weekend with a snitcher’s hotline. Elon’s got a new plan to turn around Twitter — become Fox News 2.0. And Abercrombie & Fitch’s stock just surged 30% thanks to what we call “The Mullet Phenomenon.”

Recorded at Spotify Studios LA 

Our weekly news quiz: go.tboypod.com

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The Best One Yet - 🤖 “AI’s brain cells” — Nvidia’s chip surge. Cava’s hummus IPO. Google & Uber’s robo-taxi.

The 6th most valuable company on earth? It’s Nvidia — because not all computer chips are equal. We finally have an IPO this year: It’s Cava, the Chipotle of Mediterranean food, and it’s covering the suburbs in hummus. And Google and Uber just teamed up on a self-driving robo-taxi… so we think Tesla should acquire Lyft. Recorded at Spotify Studios LA $NVDA $CAVA $UBER $LYFT $TSLA $GOOG Want merch, a shoutout, or got TheBestFactYet? Go to: www.tboypod.com Follow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypod And now watch us on Youtube Learn more about your ad choices. Visit podcastchoices.com/adchoices

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The Best One Yet - 🪙 “$1 trillion coin” — Debt default desperation. Peloton’s full rebrand. Pro Bull Riding’s team up.

We’ve got 1 week and 1 day left until the US defaults on its debt, so it’s time to talk about the craziest option left: The Trillion-Dollar Coin. Professional Bull Riding is creating 8 cowboy-powered teams — Because Wall Street is bullish on bulls (literally). And Peloton just completely changed its entire look, brand, and business model… it wasn’t a makeover, it was plastic surgery $PTON $EDR $SPY Want merch, a shoutout, or got TheBestFactYet? Go to: www.tboypod.com Follow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypod And now watch us on Youtube Learn more about your ad choices. Visit podcastchoices.com/adchoices

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The Best One Yet - 🍩 “Glazed & Confused” — Krispy Kreme’s giveaway strategy. Colorado River’s economy. Globo-Law Firm money.

Krispy Kreme stock is up 50% this year thanks to a bold strategy: Take your top-selling product — and then give it away for free. We just witnessed the biggest economic deal of the year: The Colorado River. And two of the biggest law firms on earth just merged, so we’re going to follow the money… that follows the big money. $DNUT $GOOG $MSFT Want merch, a shoutout, or got TheBestFactYet? Go to: www.tboypod.com Follow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypod And now watch us on Youtube Learn more about your ad choices. Visit podcastchoices.com/adchoices

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The Best One Yet - 🇯🇵 “Ja-POW” — Japan’s all-time high. BMW’s electric yacht. ChatGPT’s laptop class.

Everyone’s talking about China and India, but the real economic story right now is… Japan. BMW’s newest product? It’s an electric yacht, because smart marketing is all about re-anchoring. And ChatGPT’s brand new app is already #1 in the App Store — And that’s a wakeup call to “The Laptop Class.” Want merch, a shoutout, or got TheBestFactYet? Go to: www.tboypod.com Follow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypod And now watch us on Youtube Learn more about your ad choices. Visit podcastchoices.com/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Best One Yet - 🫶 “We’re official” — Bumble’s relationship acquisition. TikTok’s Montana ban. Capital One’s Warren Buffett.

Bumble’s newest acquisition isn’t a dating app, it’s a relationship app — because Bumble’s tired of being one-and-done. TikTok just got banned in Montana, but can Montana really ban TikTok? And Warren Buffett just put $1B on a credit card — Literally. Warren’s betting on Capital One stock. This week’s quiz: go.tboypod.com  $BMBL $COF $AMEX Want merch, a shoutout, or got TheBestFactYet? Go to: www.tboypod.com Follow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypod And now watch us on Youtube Learn more about your ad choices. Visit podcastchoices.com/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.