The Best One Yet - Exclusive 🩉 “Education Super App” — Duolingo CEO Luis von Ahn announces next product on TBOY

How do you get someone to learn everyday? Make it addictive
 in a good way. Luis von Ahn has mastered engagement with Duolingo, transforming it into the largest education app on earth with over 40M daily users. 


And in our exclusive interview, Duolingo CEO announces the next product: Chess.


In this episode, you’ll hear



  • Why the CEO (proudly) calls Duolingo “addictive”
  • Why he will never open an office in Silicon Valley
  • The psychology behind push notifications, streaks, and the unhinged owl
  • Duolingo’s viral super bowl commercial (aka “The Growing Butt”)
  • Using fire to fire fight in the fight against social media
  •  â€œIf it’s not fun, it won’t work”
  • Why “screen-time” isn’t a problem — it’s inevitable
  • Why artists will beat nerds in the age of AI
  • How millionaires on Duolingo subsidize migrants
  • Why Duolingo employees didn’t want to make money (at first)


Watch the extended version on Youtube: https://www.youtube.com/@tboypod 


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The Best One Yet - đŸ§Ÿ “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.

You’re about to see “Tariff Fee” on your receipts
 But the phrasing is about to get political.

Companies are embracing mascots again 
 Jake From State Farm just beat the Kardashians. 

Costco’s one weakness? It’s never successfully sold a Kirkland beer
 until now.

Plus, we’ve got Duolingo’s CEO on tomorrow’s pod
 and he’s announcing something big.


$COST $MCD $DUO $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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The Best One Yet - 🐣 Peeps: A Backroom Marshmallow Mystery

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/


Roscoe Rodda was in the fight of his life. His candy factory was right down the road from Milton Hershey’s—yes, THAT Hershey’s—and he needed to set himself apart. So Roscoe embraced a single holiday to get the competitive confectionery edge: Easter. Chocolate eggs, jellybeans
 and a secret treat painstakingly sculpted behind closed doors: a marshmallow chick with inquisitive waxy black eyes. These chicks circulated in obscurity until a Navy engineer-turned- candymaker molded them into a squishy, sugary phenomenon. (Today, 1.5 billion Peeps are eaten worldwide, just during Easter alone.) Find out how Peeps went from secretive snack to Easter GOAT—and why some people love ‘em, some hate ‘em, but everyone loves exploding them in the microwave. Here’s why Peeps are the best idea yet.


Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral.


Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/

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The Best One Yet - đŸ‘Ș “Nepo-preneurs” — Family biz boom. Twinkies’ 4/20 munchies trade. China’s rare earth embargo.

Twinkie is embracing 4/20 with Munchies Mobiles... because the US economy is now PG-13.

China just stopped selling us Rare Earth Metals
 We call it the Acupuncture Needle Strategy.

Say hello to “Nepo-preneurs”
 Because kids joining family businesses just surged 13%.

Plus, the top way to reduce stress at work? Playing Tetris
 


$SJM $LMT $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 the Super Soaker đŸ”«


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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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The Best One Yet - 📕 “Hedge Fund University” — Harvard’s $2B battle. Coachella’s Pay-Now-Party-Later. Netflix’s Dr. Evil plan.

Harvard is taking on the Trump admin for $2B
 so we looked at the Economics of Endowments.

60% of Coachella ticket sales were payment plans
 it’s not buy-now-pay-later, it’s 

pay-now-party-later.

Netflix thinks it’s recession-proof
 So its new internal goal? Hit $1 trillion Dollars.

Plus, what’s the most forgetful day of the year?... Uber’s Lost & Found data just told us


$NFLX $SPOT $UBER


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of 


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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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The Best One Yet - đŸ€” “China’s Factory Revolt” — Trade war moves to TikTok. Moleskine’s Gen Z board. Zuck’s FTC lawsuit.

Chinese factories are retaliating in the trade war
 with TikTok videos exposing $5 Lulu pants.

Moleskine’s journals are thriving despite the digital age
 because they created a Gen Z Board.

Will Instagram get split from Meta?... Zuckerberg testifies this week in FTC vs. Meta.

Plus, the untold origin story of
 The Super Soaker.


$LULU $META $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Super Soaker đŸ”«


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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

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The Best One Yet - 👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.

Louis Vuitton opened its 1st Texas factory 6 years ago
 but we’ll explain why it’s failing (#FooeyVuitton).

Dubai Chocolate went viral 17 months ago
 It shows why every biz needs a “Trend Team.”

Trump’s trade war focus is the “trade deficit”... But America’s economy is Brains & Brands.

Plus, tomorrow is tax day
 But if you haven’t done yours yet, Pokemon can help.


$LVMUY $SHAK $SPY 


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of 


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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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The Best One Yet - 🍑 “Colonoscopy Stock Market” — BTS trade war drama. Versace’s Prada acquisition. A Colon econ lesson.

Yesterday we covered the trade war pause
 today the behind-the-scenes Trump drama.

Versace was just sold to its Italian cousin Prada at œ price
 because time kills all deals.

Nick just got his 1st colonoscopy
 so Jack found our fave economics lesson in the exam.

Plus, Google is now paying AI engineers to do nothing
 no joke.


 $CPRI $PRDSY $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Peeps 🐣


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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Subscribe to our new (2nd) show
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The Best One Yet - 💹 “Gone in 60 tariffs” — Trade War Pause. The Masters’ menu strategy. Harry’s mammoth IPO.

Trump paused most tariffs, except for 1: USA vs China
 Who will win the isolation game?

The Masters golf tourney begins today
 but the real strategy is in the $1.50 sandwiches.

Harry’s Razors filed to IPO as “Mammoth”... because Harry’s is really a startup studio.

Plus, scammers moved from email, to text, to
 job apps? 25% of interviewees will be fake humans.


$SPY $PG $EPC


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


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The Best One Yet - đŸș “Dire Wolf of Wall Street” — Colossal’s 1st de-extinction. ThredUp’s tariff win. Shopify’s mandatory AI.

Colossal brought the Dire Wolf back from extinction
 by using a strategy from Hollywood.

The #1 winner of the Trade War? ThredUp
 The second-hand clothing stock has doubled this year.

Shopify is  requiring everyone at the company to use AI every day
 AI is part of the dress code.

Plus, introducing “Tasteful Tariffs” — Things that should be tariffed. Think Cargo pants, small talk, QR code menus



$TDUP $REAL $SHOP $NDAQ


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of Peeps 🐣. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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