The Best One Yet - 🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

Pizza explains the Trade War
 Delivery pizza is tariff-proof, but frozen pizza is recession-proof.

Waymo just partnered with Toyota for personal self-driving cars
 It’s the new robo-chauffeur.

Today is half-way to Halloween
 but “horror” has become a year-round industry.

Plus, instead of “can 100 men beat 1 gorilla,” we’re asking “can 100 men out-earn 1 gorilla?”


$DPZ $YUM $GOOG


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 the Starbucks Frappuccino đŸ„€


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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

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The Best One Yet - 🩅 “Falcon Mode” — Lyft’s enshittification. Labubu’s viral dolls. Bezos vs Trump on “Tariff Fees.”

Lyft dropped the wildest CEO letter ever
 and it includes “Enshitiffication” and “Falcon Mode.”

The most popular, viral product right now? Labubu dolls
 Their growth hack? Blind boxes.

The big business beef was President Trump calling Jeff Bezos
 because of a Tariff Fee.

Plus, the world’s biggest pasta brand just solved pasta cooking
 with the first “Pasta Playlist.”


$LYFT $AMZN $PMRTY


Lyft shareholder letter: https://www.lyft.com/blog/posts/letter-to-shareholders 


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 the Starbucks Frappuccino đŸ„€ 


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

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 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

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The Best One Yet - đŸ‘¶ “End the $1K Baby Tax” — Tariffs crush strollers. Star Wars’ epic re-release. UNC’s D1 ath-fluencer class.

The trade war inadvertently created a $1K Baby Tax
 So we predict a “family exemption.”

Star Wars re-released Ep 3, bringing in $42M this weekend
 Re-releases can save theaters.

UNC is teaching athletes how to become D1 Influencers
 The key: “you don’t have to dance.”

Plus, the untold origin story of
 the Frappuccino (spoiler: Starbucks acquired it)


$DIS $NFLX 


To make a donation to Daniel’s cause in honor of his son Jack, click here: ItHasBeenAPleasure.com


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 đŸ„€Frappuccino: The Billion-Dollar Brainfreeze Starbucks Nearly Killed.


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

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The Best One Yet - 🧊 “$17 per cube” — Glacial Ice startups. Bezos’ $20k electric car. California = 4th Biggest Economy.

Jeff Bezos’ secret electric car launched
 It’s $20k, anti-Tesla, and inspired by the Amish.

100,000 year old glacier ice is being used in Dubai nightclubs
 selling for $60/cube.

California passed Japan to be the 4th biggest economy in the world
 we’ll tell ya how.

Plus, the latest recession signal is the “Brown Bag Indicator”... Leftover lunch is an econ warning.


$RIVN $AMZN $JBLU


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of 


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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

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The Best One Yet - đŸ•Żïž “Everyone’s watching it” — Conclave’s Pope pop. Uber’s robo-VW-hippie-van taxi. The Great Capitalist Pause.

Since the Pope passed, streaming of “Conclave” is up 3,200%... It’s the power of Shelf IP.

Uber & VW just hooked up for robo-hippie-van taxis
 It captures Uber’s Switzerland Strategy.

Every company’s put their investment plans on ice
 We call it the Great Capitalist Pause.

Plus, Starbucks bought 200,000 Sharpies
 now its new CEO wants a doodle on every cup.


$UBER $VWAGY $AMZN $NFLX


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of 


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

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The Best One Yet - đŸ’Ș “Peak Protein” — Kardashians’ protein popcorn. Trump’s empty-shelf warning. Trailer Parks’ Millennial moment.

Trump’s de-escalating his trade war with China
 because of a warning about “empty shelves”.

Kardashian protein popcorn?... In the Ozempi-conomy, protein brands are the top food trend.

The hottest area of the housing market is
 trailer parks. We found 3 ways to invest.

Plus, the untold origin story of
 The Teenage Mutant Ninja Turtles.


$NVO $SPY $BX


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 TMNT 🐱


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

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The Best One Yet - đŸŽ© “Cheat on Anything” — Cluely’s cheating app. Home Depot’s secret garden. The Fed’s Batman independence.

Cluely’s founders got suspended for building an AI cheating app
 but now it’s venture backed.

Home Depot’s biggest division will shock you
 it’s their $20B/year secret garden.

President Trump tanked markets Monday for threatening to fire the Fed
 so we explained central bank’s independence with a superhero.

Plus, using “please” and “thank you” in ChatGPT is costing the company tens-of-millions of dollars



$HD $SPY $CMG


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 The Ninja Turtles 🐱


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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

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The Best One Yet - Exclusive 🩉 “Education Super App” — Duolingo CEO Luis von Ahn announces next product on TBOY

How do you get someone to learn everyday? Make it addictive
 in a good way. Luis von Ahn has mastered engagement with Duolingo, transforming it into the largest education app on earth with over 40M daily users. 


And in our exclusive interview, Duolingo CEO announces the next product: Chess.


In this episode, you’ll hear



  • Why the CEO (proudly) calls Duolingo “addictive”
  • Why he will never open an office in Silicon Valley
  • The psychology behind push notifications, streaks, and the unhinged owl
  • Duolingo’s viral super bowl commercial (aka “The Growing Butt”)
  • Using fire to fire fight in the fight against social media
  •  â€œIf it’s not fun, it won’t work”
  • Why “screen-time” isn’t a problem — it’s inevitable
  • Why artists will beat nerds in the age of AI
  • How millionaires on Duolingo subsidize migrants
  • Why Duolingo employees didn’t want to make money (at first)


Watch the extended version on Youtube: https://www.youtube.com/@tboypod 


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The Best One Yet - đŸ§Ÿ “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.

You’re about to see “Tariff Fee” on your receipts
 But the phrasing is about to get political.

Companies are embracing mascots again 
 Jake From State Farm just beat the Kardashians. 

Costco’s one weakness? It’s never successfully sold a Kirkland beer
 until now.

Plus, we’ve got Duolingo’s CEO on tomorrow’s pod
 and he’s announcing something big.


$COST $MCD $DUO $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 the Super Soaker đŸ”«



Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

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 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

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The Best One Yet - 🐣 Peeps: A Backroom Marshmallow Mystery

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/


Roscoe Rodda was in the fight of his life. His candy factory was right down the road from Milton Hershey’s—yes, THAT Hershey’s—and he needed to set himself apart. So Roscoe embraced a single holiday to get the competitive confectionery edge: Easter. Chocolate eggs, jellybeans
 and a secret treat painstakingly sculpted behind closed doors: a marshmallow chick with inquisitive waxy black eyes. These chicks circulated in obscurity until a Navy engineer-turned- candymaker molded them into a squishy, sugary phenomenon. (Today, 1.5 billion Peeps are eaten worldwide, just during Easter alone.) Find out how Peeps went from secretive snack to Easter GOAT—and why some people love ‘em, some hate ‘em, but everyone loves exploding them in the microwave. Here’s why Peeps are the best idea yet.


Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral.


Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/

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