Land of the Giants - The Self-Driving Experiment

Seven years ago, Elon Musk stood on stage and said he “would consider autonomous driving to be basically a solved problem.” He also said Teslas could “drive with greater safety than a person right now.” That statement wasn’t true. But Musk has continued making this claim. Meanwhile, several other companies have made major strides on autonomous driving. Can Tesla catch up?

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Land of the Giants - The Human Cost of Ultra Hardcore

“Please prepare yourself for a level of intensity that is greater than anything most of you have ever experienced before,” Elon Musk once wrote in an email to employees at Tesla. The subject line, “ultra hardcore,” also operates as an edict - go hard or go anywhere else. But this “ultra hardcore” philosophy has led to injuries, scandals and lawsuits. Are the costs of “ultra hardcore” worth it?

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Land of the Giants - ‘The Tesla Shock Wave’ Has Arrived

About a decade ago, Tesla did something extraordinary: it started making electric cars people actually wanted to drive. They were fast. They were high-tech, and eventually, Tesla reset the future of cars. 

Now, with the entire industry racing to go electric, can Tesla continue to lead the charge against the best carmakers in the world? 

‘The Tesla Shock Wave’ arrives July 26th. 

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