WSJ What’s News - How AI Is Reshaping the Advertising Industry

It’s Super Bowl Sunday, the biggest day of the year for football… and also for the advertising industry. One of the things that’s different this year is that artificial intelligence has found its way into the process of making an ad in ways both obvious and subtle. And this year’s Super Bowl will feature ads from AI giants like OpenAI and Anthropic as competition for name recognition ramps up. Host Alex Ossola speaks with Journal reporters Katie Deighton and Suzanne Vranica about what to expect from the ads at today’s game, and how AI will shape the industry into the future.


Further Reading: 

AI Is Accelerating Tech Giants’ Dominance of the Ad Market 

Meta Overshadows Microsoft by Showing AI Payoff in Ad Business

Coca-Cola Injects ‘Holidays Are Coming’ Ads With an Upgraded Dose of AI

Anthropic Takes Aim at OpenAI’s ChatGPT in Super Bowl Ad Debut 

OpenAI Set to Run Another Super Bowl Ad as Chatbot Competition Heats Up

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WSJ Tech News Briefing - AI Takes Over Advertising: What’s Next for Commercials

Today is the Super Bowl 🏈! Before you huddle up for the big game, we're bringing you an episode of What's News Sunday we thought you might enjoy. Host Alex Ossola, along with Journal reporters Katie Deighton and Suzanne Vranica, are taking a look at the Super Bowl's other main event: the ads.


The annual game is the world's most high-stakes advertising showcase, and this year, artificial intelligence will be front and center. AI titans like OpenAI and Anthropic will feature their own ads as the race for name recognition ramps up. Tune in to hear how AI is rewriting the playbook for the future of the advertising industry.


And if you enjoy the episode, be sure to check out the What’s News podcast.


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WSJ Your Money Briefing - What’s News in Markets: Gartner Woes, Super Micro Surge, Coinbase Volatility

Why are Gartner investors so spooked by AI? And how is the AI infrastructure buildout supercharging Super Micro shares? Plus, what’s behind the selloff of Coinbase shares? Host Jack Pitcher discusses the biggest stock moves of the week and the news that drove them.


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WSJ What’s News - What’s News in Markets: Gartner Woes, Super Micro Surge, Coinbase Volatility

Why are Gartner investors so spooked by AI? And how is the AI infrastructure buildout supercharging Super Micro shares? Plus, what’s behind the selloff of Coinbase shares? Host Jack Pitcher discusses the biggest stock moves of the week and the news that drove them.


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WSJ What’s News - Dow Jones Industrials Cross 50000 for First Time

P.M. Edition for Feb. 6. Stocks bounced back today from a tech selloff. We hear from WSJ markets reporters David Uberti and Jack Pitcher about how that took the Dow over a historic milestone of 50000 and what that means. Plus, President Trump posts, then deletes, a video depicting former President Barack Obama and Michelle Obama as apes. And Japanese Prime Minister Sanae Takaichi has only been in her role for a few months, but she’s already betting her seat on a snap election this Sunday. WSJ Tokyo bureau chief Jason Douglas joins to discuss how Takaichi hopes to cement her power and move Japan closer to the U.S. Alex Ossola hosts.


Your Money Briefing episode featuring Lauryn Williams: Going for Gold: The Financial Hurdles Facing Olympic Athletes


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WSJ Minute Briefing - Dow Rebounds to New Record

The index crossed the 50,000 mark for the first time. Plus: Nvidia shares jumped as investors rushed back to the tech sector. Katherine Sullivan hosts.


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An artificial-intelligence tool assisted in the making of this episode by creating summaries that were based on Wall Street Journal reporting and reviewed and adapted by an editor.

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WSJ Minute Briefing - Stocks and Crypto Bounce Back in Morning Rally

Plus: The University of Michigan's measure of consumer sentiment ticks higher. And in talks with the U.S., Iran refuses to end its enrichment of nuclear fuel. Pierre Bienaimé hosts.


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An artificial-intelligence tool assisted in the making of this episode by creating summaries that were based on Wall Street Journal reporting and reviewed and adapted by an editor.

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