Curious City - Is your local mall dying, thriving or evolving?
Malls hold a special spot in the hearts of many Americans of a certain age. One may have been the setting for your first date, the place you caught a now-classic summer blockbuster, or even a daycare of sorts after mom dropped you off with a few friends (and maybe a few bucks).
In our last episode, we looked back at the history of Chicago’s Ford City Mall and the heyday of mall culture in America: the 1980s and 1990s.
In this episode, we look at how malls are doing today with Stephanie Cegielski, vice president of the International Council of Shopping Centers (ICSC). She says reports of the death of the mall are overblown, that malls are adapting to a new era by offering experiences, and that Gen Z is playing a large role in malls’ resilience. Cegielski cites an ICSC survey of over 1,000 people aged 16-26 that found 60% of respondents say they visit malls just to socialize or meet friends, even if they don’t need to purchase something specific.
“We just asked them blankly, ‘Do you still go to the mall?’” Cegielski said. “And the short answer was yes.”