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In 1997 Apple was on the verge of bankruptcy and falling far behind its biggest competitor, Microsoft. But that all changed when Apple started building revolutionary new devices that strayed from its roots as a computer company. The iPod and the iPhone propelled Apple from an underdog to the company that dominates the way we think about consumer electronics today.
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Bennington. Autumn, 1982. Bret and Donna go on a date.
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Los Angeles, 1981-1982. “This rumor went around in 1981, 1982, that kids just were brought to see the body of another kid.” The origin story of Bret Easton Ellis (and Less Than Zero), Part Two.
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Los Angeles, 1980-1981. “There was just this huge sense that the world was gay, gay, gay.” The origin story of Bret Easton Ellis (and Less Than Zero), Part One.
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Bennington. Autumn, 1982. Donna, Jonathan and Bret arrive on the campus of the school nicknamed “The Little Red Whorehouse on the Hill.” One of them comes with a steamer trunk. One of them comes with a Kangol cap. One of them comes with a “suitcase full of drugs.”
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It’s the groves of academe: Bennington College, the wildest and wickedest school in America. In the last great decade: the 1980s. Bennington class of ’86, class of Bret Easton Ellis, future writer of American Psycho and co-leader of the literary Brat Pack; Jonathan Lethem, future writer of Motherless Brooklyn and MacArthur Fellow; and Donna Tartt, future writer of The Secret History and Pulitzer Prize winner. All three are, at various times, infatuated and disappointed with one another, their friendships stimulated and fueled by rivalry as much as affection. And all three will mythologize Bennington in their fiction—fiction that, as we’ll discover, isn’t always fiction, is often fact—and thereby become myths themselves. From the Peabody-nominated C13Originals studios and Vanity Fair's Lili Anolik, comes the latest installment in the “Once Upon a Time…” franchise, Once Upon a Time… at Bennington College. This is a tale of money, murder, madness, and—of course—genius. This is, too, a multi-dimensional expose: the secret history of The Secret History revealed; the secret history of three of the greatest writers of Generation X revealed; and the secret history of Generation X itself revealed.
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In 2007 Steve Jobs took the stage and introduced something that would change our lives forever -- a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communicator...aka, the iPhone.
Now we live in a world that Apple has completely reshaped. The iPhone created entirely new industries, wiped out giant competitors, and changed the way all of us live. Here’s how Apple did it.
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