Brought to you by... - 27: Harley-Davidson Rides to Live

Harley-Davidson spent more than a century branding its motorcycles as the bikes for rebels and macho cowboys. They’re made in America, for Americans. But Harley’s core customers are aging and before long will die out. Younger generations aren't stepping up to take their place. If it wants to keep selling motorcycles, Harley-Davidson is going to have to look outside the U.S. for new buyers, and become a little less American in the process. But that isn't sitting well with its customer base. PLUS: One listener tells us about the Honda Civic that brought her and her husband together.

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50 Things That Made the Modern Economy - Cellophane

Plastic food packaging often seems obviously wasteful. But when Jacques Brandenberger invented cellophane, consumers loved it. It helped supermarkets go self-service, and it was so popular Cole Porter put it in a song lyric. Nowadays, people worry that plastic doesn’t get recycled enough but there are two sides to this story. Plastic packaging can protect food from being damaged in transit, and help it stay fresh for longer. Should we care more about plastic waste or food waste? As Tim Harford explains, it isn’t obvious and the issue is complicated enough that our choices at the checkout may accidentally do more harm than good. Producer: Ben Crighton Editor: Richard Vadon (Image: Noodles and cellophane, Credit: Getty Images)

50 Things That Made the Modern Economy - Bonus 2: Octopus and camouflage

Episode 2 of our new podcast, 30 Animals That Made Us Smarter. This one is about the eight-limbed master of disguise and surveillance technology. The colour and texture-changing abilities of the octopus are helping researchers with developments in camouflage. Can we make robots do the same thing? With Patrick Aryee. www.bbcworldservice.com/30animals #30Animals

Undiscovered - Mini: The Undercover Botanist

In 1767, a young French servant sailed around the world, collecting plants previously unknown to Western science. The ship’s crew knew the servant as “Jean,” the scrappy aide to the expedition’s botanist. But “Jean” had a secret. She was actually Jeanne Baret, a woman disguised as a man—and she was about to make botanical history.

Annie and Elah told this story for a live audience at On Air Fest a few weeks ago. 

The Nod - One-on-One

Growing up, a young woman and her dad bonded over their love of basketball. But there was one game she knew they could never talk about. And for years she never asked. But when his health took a turn for the worse, she decided to ask the question she never dared. This week’s story is from The Nod’s editor, Emanuele Berry.

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50 Things That Made the Modern Economy - Langstroth Hive

Humans have valued bees for their honey for thousands of years – and economists have long admired bees for their cooperative work ethic, too. But few of us, whether economists, honey-lovers, or both, have quite appreciated just how much the honey bee has been industrialised – and the simple yet radical invention that made that industrialisation possible. As Tim Harford explains, it is a sign of just how far the modern market economy has penetrated that it now reaches deep into the heart of the beehive. Producer: Ben Crighton Editor: Richard Vadon (Image: Bee keeper lifting shelf out of hive, Credit: MIlan Jovic/Getty Images)