Social Science Bites - William Davies on the Happiness Industry

Happiness, says sociologist Will Davies, is “all the rage” right now. Not actually being happy, by the way, but offering to provide happiness, or to measure it, or to study it, to legislate it, or even to exploit it.

If that sounds vaguely corporate, Davies is unlikely to disagree. The author of the new book, The Happiness Industry: How the Government and Big Business Sold Us Wellbeing, is concerned that real happiness may be getting left on the side of the road choking on clouds of neuromarketing and touchy-feely excess in the pursuit of happiness.

“I suppose I think that happiness is better than a lot of what the ‘happiness industry’ represents it as,” Davies tells interviewer David Edmonds in the latest Social Science Bites podcast. “I think that we can do better than extrapolate from studies of individual behavior, or studies of particular fMRI scans, all of which have their own merit and validity within particular scientific limits, but the reductionism of a lot of happiness science, or ‘happiness industry’, or certainly the way it then gets picked up by the business world, and some people in the policy world, is regrettable.”

For one thing, the focus on the positive attributes of being happy ignores the very real reasons people may be unhappy, which Davies also thinks should be taken seriously – even if it’s uncomfortable for policymakers or less than lucrative for the business-minded. It’s something Davies, who also wrote The Limits of Neoliberalism: Authority, Sovereignty and the Logic of Competition (published last year by SAGE), understands well from his own examination of economic psychology as a tool of governance and the politics of corporate ownership.

Davies is a senior lecturer in politics at Goldsmiths, University of London, where he joined the Department of Politics last year to develop a new politics, philosophy and economics degree. Before that, he worked for policy think tanks and at the University of Warwick’s Centre for Interdisciplinary Methodologies and Oxford’s Institute for Science Innovation & Society and its Centre for Mutual & Employee-owned Business.

Social Science Bites - Sheldon Solomon on Fear of Death

Unlike the character in the movie The Sixth Sense, we actually don’t see dead people. Westerners go to great lengths to excise thoughts about death (real death, that is, not movie death) or being in the presence of death. Sheldon Solomon, on the other hand, routinely thinks about the unthinkable, and how humans behave differently when the unthinkable forces its way into their thoughts.

Solomon, a social psychologist at New York’s Skidmore College, along with two other experimental social psychologists, Jeff Greenberg and Tom Pyszczynski, developed the idea of ‘terror management theory’ more than three decades ago to test out scientifically how the mere specter of mortality alters behavior.

Here, in conversation with Social Science Bites’ Nigel Warburton, Solomon specifically addresses the fear of death and how his views were derived from the earlier work of Ernest Becker. Becker, Solomon explains, called the fear of death the “main spring of human activity.” Nonetheless we don’t want to face death directly, Solomon adds, and so, “Just like most of us are unaware of the internal dynamics of the engine that drives our car, we are equally unaware of what it is that impels us to do what we do every day.”

Various experiments bear that out. When primed with the thought of death,  judges reminded of death mete out tougher penalties, American voters shifted their prospective votes from a liberal to a conservative,  shoppers shift from bargain brands to status symbols.

“And now the real work can commence,” he explains, “which is the nuances: what are the personality variables that influence how vigorously and how defensively one will react? And we know some of those. We know that insecurely-attached and highly-neurotic people respond more defensively when they are reminded of death. But now, we’re in the process, in part we’re studying people who are terminally ill in hospice settings because we know that there has to be tremendous variation - that some people are more comfortable with the prospect of the inevitability of death than others. That’s really what we want to get a handle on right now.”

Solomon earned a bachelor’s degree from Franklin and Marshall College and a doctorate from the University of Kansas. He’s taught at Skidmore, where he’s currently the Ross Professor for Interdisciplinary Studies, since 1980 after joining the faculty at age 26. (He also co-owns a restaurant in the Skidmore’s home of Saratoga Springs.) Along with Greenberg and Pyszczynski he wrote the 2003 book In the Wake of 9/11: The Psychology of Terror, in which terror management theory (which is not in itself about terrorism) is used to analyze the roots of terrorism.

 

Social Science Bites - Steven Lukes on Émile Durkheim

If anyone can lay claim to be the father of sociology, it’s Émile Durkheim. By the time of the French academic’s death in 1917, he’d produced an extraordinary body of work on an eclectic range of topics, and had become a major contributor to French intellectual life. Above all, his ambition was to establish sociology as a legitimate science.

Steven Lukes, a political and social theorist at New York University, was transfixed by Durkheim from early in his academic career -- his first major book was 1972's Emile Durkheim: His Life and Work. A Historical and Critical Study -- and has gone on to become one of the world’s leading Durkheim scholars. Of course, that’s almost a sidelight to Lukes’ own sociological theorizing, in particular his “radical” view of power that examines power in three dimensions – the overt, the covert and the power to shape desires and beliefs.”

In this Social Science Bites podcast, Lukes tells interviewer Nigel Warburton how Durkheim's exploration of issues like labor, suicide and religion proved intriguing to a young academic and enduring for an established one.