Short Wave - Why Your Brain Loves Sales

This Cyber Monday, a meditation on holiday sales. A quick trip to pick up presents can turn into an hours-long shopping spree thanks to all the ways stores use research from fields like consumer neuroscience and neuromarketing to entice you. Retailers create urgency and scarcity to push you to give into the emotional part of your brain, motivated by the release of dopamine.

But with the help of NPR business correspondent Alina Selyukh, we get into the psychology of sales and discounts: Why it's SO hard to resist the tricks stores use — and some tips to outsmart them.

Read Alina's full story here.

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CrowdScience - Can I improve my sense of direction?

Do you find your bearings quickly or are you easily disorientated? Do your friends trust you with the directions in a new city?

Finding our way in the physical world, whether that is around a building or a city, is an important everyday capability, one that has been integral to human survival. This week CrowdScience listener David wants to know whether some people are ‘naturally’ better at navigating, so presenter Marnie Chesterton sets her compass and journeys into the human brain.

Accompanied by psychologists and neuroscientists Marnie learns how humans perceive their environment, recall routes and orientate themselves in unfamiliar spaces. We ask are some navigational strategies better than others?

Professor Hugo Spiers from UCL shares his latest lab for researching navigation and tells us that the country you live in might be a good predictor of your navigation skills.

But is our navigational ability down to biology or experience, and can we improve it?

With much of our modern map use being delegated to smartphones, Marnie explores, with Prof Veronique Bohbot what an over-reliance on GPS technology might do to our brain health.

Presenter: Marnie Chesterton Producer: Melanie Brown

(Photo: Man standing on rural road holding up a road map, head obscured by map. Credit: Noel Hendrickson/Getty Images)

Unexpected Elements - Doing a deal

It’s Black Friday! Everyone is camping in the street, staying up all night for the very best deals around. And Unexpected Elements are joining in.

We take a look at the huge underground trade of vital resources...not run by criminals but fungi.

Then it is onto illegal animal trade and the 300 pets who got a terrible deal, strapped to a man’s chest as he tried to make it through airport security.

Have you ever asked a pigeon for advice when gambling? We hear from a professor of psychology about why you should not.

And finally, the story of Lee Sedol, the world’s best player of the board game Go, who was challenged by Google to a game worth one million dollars.

Presenter: Caroline Steel, with Phillys Mwatee and Christine Yohannes Producers: Emily Knight, Harrison Lewis, Imaan Moin and William Hornbrook Sound engineer: Searle Whittney

Short Wave - This Hazelnut May Help The Land Back Movement In Canada

Beaked hazelnuts are a wild food native to North America. Indigenous peoples in British Columbia have passed down stories of these hazelnuts as a vital food source their ancestors planted and cultivated. These stories motivated Chelsea Geralda Armstrong of Simon Fraser University to look more deeply at the genetics of the beaked hazelnut and determine just how widely it was cultivated. Indigenous rights attorney Jack Woodward hopes research like this can make a difference in the Land Back movement, providing evidence that land once considered wilderness by European settler colonists was actually being carefully managed by tribes.

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Science In Action - Fifty years of Charm

November 1974 became known as the “November Revolution” in particle physics. Two teams on either side of the US discovered the same particle - the “J/psi” meson. On the "J" team, at the Brookhaven National Laboratory, Sau Lan Wu and colleagues were smashing protons and neutrons together and looking for electrons and positron pairs in the debris. Over at Stanford on the other side of the US, Dr Michael Riordan was in a lab with the "psi" team who, in some ways the other direction, were smashing electrons and positrons together to see what was created. They both, unbeknownst to each other, found a peak around 3.1Gev.

It was shortly after that the full significance was clear. The existence of this particle confirmed a new type of quark, theorised in what we now call the Standard Model, but never before observed - the Charm quark. And with Prof Sau Lan Wu’s team’s subsequent discovery of gluons – the things that hold it all together – a pattern appeared in what had been the chaos of high energy physics and the nature of matter. Sau Lan and Michael (author of "The Hunting of the Quark: A True Story of Modern Physics") tell Roland the story.

Prof Matthew Genge and colleagues at the Natural History Museum in London have found evidence of a bacillus growing on samples of the asteroid Ryugu brought back from space by the Hayabusa 2 mission. Rather than evidence for alien life, as they suggest in a paper this month, the contamination shows how easily terrestrial microorganisms can colonise space rocks, even when subjected to the strictest control precautions.

And Per Ahlberg of Uppsala University and colleagues report in Science how they have taken a load of fossilised faecal matter and mapped out the evolution of dinosaur diets. First came the carnivores… then the vegetarian revolution…

(Photo: Samuel Ting (front) shown with members of his J/psi experimental team. Credit: Brookhaven National Laboratory)

Presenter: Roland Pease Producer: Alex Mansfield

Short Wave - This COP29, It’s All About The Numbers

This year's United Nations climate talks, COP29, wrapped Saturday. Throughout the talks, it was all about the numbers. With the help of NPR climate reporters Julia Simon and Alejandra Borunda, we home in on two. First, $300 billion. That's the amount of money wealthy countries agreed to give developing countries to help them adapt to climate change and reduce pollution. Second, 1.5C. That's a warming limit countries agreed to try not to breach, but that is creeping closer every year.

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Short Wave - How Do You Preserve An Endangered Language?

By the end of the century, more than 40% of the world's estimated 7,000 languages are in danger of disappearing. Those include indigenous languages in the Amazon. The United Nations also estimates that an Indigenous language dies every two weeks. Today, we focus on two endangered languages spoken in the Vaupés region of northwest Amazonia: Desano and Siriano. Linguist Wilson de Lima Silva at the University of Arizona has been working with the community for a decade in an effort to document the language for future generations.

Check out the book Global Language Justice, co-edited by Professor Lydia Liu.

Editor's note: We have updated the headline to more accurately reflect the liguists' efforts.

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Short Wave - The Battle To Save Monarch Butterflies

Monarch butterfly populations have plummeted due to habitat loss, pesticide use and climate change. In early December, the U.S. Fish and Wildlife Service is going to decide whether the monarch should be listed under the Endangered Species Act. If that comes to pass, the migratory butterfly would be one of the most widespread species to receive this listing.

Want to hear more on the animals that surround us? Email us your ideas to shortwave@npr.org — we'd love to hear from you!

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CrowdScience - Why can’t my dog live as long as me?

As we enter our teenage years, many of us feel like life is just getting started. But for dogs, celebrating a ‘teen’ birthday is a sign of old age, entering a phase when things start slowing down. Listener Susan was besotted with her beloved corgi Copper John and wants to know why our furry companions rarely live as long as us. We investigate what accounts for the huge differences in lifespans across animal species. From fish that live a few weeks, to sharks who can survive for 500 years, what are the factors that affect the ticking on our biological clocks? Central to this field is the idea of ‘live fast, die young’, with some animals burning more quickly through their ‘life fuel’. But is this rate set in stone?

Presenter Anand Jagatia find out how animals’ growth, reproduction and anti-ageing methods contribute to the length of their survival. Dr Kevin Healy, a macroecologist at the University of Galway, discusses some of these theories, explaining how the dangers and luxuries faced by animals during their evolution shape their speed of life.

One example of extreme slow living is the Greenland Shark. John Fleng Steffensen, Professor of Marine Biology at the University of Copenhagen, describes how he helped figure out how old they really are, and how their cold living quarters increase their lifespan. Alessandro Cellerino, physiologist at the Scuola Normale Superiore in Pisa, finds the key to the sharks’ longevity in their DNA.

Anand also goes on a hunt on the west coast of Ireland for a creature that lives fast but surprisingly, dies old. Noel Fahy, research student at the University of Galway, is his guide, while Dr Nicole Foley, Associate Research Scientist at Texas A&M University, reveals the life-extending secrets of this creature.

And geneticist Trey Ideker, Professor at the University of California San Diego, busts the myth that one dog year is seven human years. But how much is this misconception off by?

Presenter: Anand Jagatia Producer: Julia Ravey Content Editor: Cathy Edwards Studio Manager: Sarah Hockley Production Coordinator: Ishmael Soriano

(Photo: Copper John the Welsh Pembrokeshire Corgi, by listener Susan)