The Indicator from Planet Money - Should “surveillance pricing” be banned?
But when you shop online, there is no price tag. There's just the price you see on screen. What if companies use your online data — like your location and browsing history — to charge you more than somebody else … or maybe less?
Today on the show: Surveillance pricing vs. personalized pricing.
Related episodes:
Is dynamic pricing coming to a supermarket near you?
Wendy's pricing mind trick and other indicators of the week
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