Alcohol is still big business in America—but the numbers are shifting. From wine to beer to spirits, sales are dropping across the board, and it’s not just Gen Z driving the change.
Today, you'll hear some surprising data on drinking habits and the rise of non-alcoholic options, and then you'll hear a personal take on what it's really like to give up alcohol.
Whether you're wine-loyal or booze-free, this episode dives into the cultural shift reshaping what—and why—we drink.
Further information on the Wine Market Council may be found at US Wine Market Research and Insights | Wine Market Council Further information on Full Glass Research may be found at Full Glass Research
And follow Hilary's work at goingdry.co and check out her books:
Going Dry: A Workbook - Going Dry: A Workbook: A Practical Guide to Drinking Less and Living More
The Dry Challenge - The Dry Challenge: How to Lose the Booze for Dry January, Sober October, and Any Other Alcohol-Free Month
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#wine #alcohol #sobercurious #drymovement