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The Best One Yet - The Best Idea Yet 🏀 Air Jordans: How MJ’s Mom Made the Deal of the Century

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/

Episodes drop every Tuesday, free to listen to wherever you get your pods.


It’s simply the most popular sneaker in history. With $7B in annual sales today, Nike and Michael Jordan’s shoe deal changed sports, fashion and marketing forever - But it never would’ve happened without skilled negotiating by MJ’s Mom. Originally banned by the NBA, Air Jordans have sold hundreds of millions of pairs, made Michael Jordan worth almost $2 billion (that’s why he always has a cigar), and saved the entire Nike company. Find out how Nike rewrote the rules on celebrity endorsements, why salaries are stable but equity is exciting… and why Air Jordans is the best idea yet.


Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with, and the bold risk takers who brought them to life. https://wondery.com/links/the-best-idea-yet/


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1A - ‘Porcelain War’ And Fighting Aggression With Art

Art, for many of us, is an escape.

Whether it's turning on your favorite album during a traffic-heavy commute or getting lost in your favorite book before bed – art helps us cope with the stresses of everyday life.

But how does the role of art shift when your way of life is turned upside down in an instant? That's what happened to Slava Leontyev, his wife, Anya, and their friend Andrey when Russia invaded Ukraine. Instead of leaving, the three Ukrainian artists chose to fight erasure and Russian aggression through their work.

A new documentary called "Porcelain War" follows their journey surviving and defending their country while holding onto their humanity.

Want to support 1A? Give to your local public radio station and subscribe to this podcast. Have questions? Connect with us. Listen to 1A sponsor-free by signing up for 1A+ at plus.npr.org/the1a.

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Short Wave - Bird Backpacks Could Help This Parrot Bounce Back

The thick-billed parrot is the only surviving parrot species native to the United States. These brightly colored birds once roamed across the American Southwest and as far south as Venezuela — but today, the only wild population remaining lives high in the forests of Mexico's Sierra Madre mountains.

For years, conservation organizations like OVIS (Organización Vida Silvestre) and the San Diego Zoo Wildlife Alliance have been working on a multi-faceted conservation project to save these birds. Host Regina G. Barber and producer Rachel Carlson dive into the details of that project — and how tiny "bird backpacks" are helping to make it all happen.

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The Indicator from Planet Money - Invest like a Congress member (Encore)

There are some new funds that track stock trading by members of Congress and their family. So we thought, why don't we get in on that?

Today on the show, we crack open the Planet Money Investment Jar to learn more about how our political leaders play the market, investing in funds tracking Democratic and Republican stock trades.

Whether Congressional stock trading should be limited is a hotly debated matter. So to test whether lawmakers are beating the market, Dartmouth College economist Bruce Sacerdote and his co-authors pitted lawmakers' stock picks against reindeer at a Christmas-styled theme park.

Trust us for this ride! It'll all make sense with some intriguing results.

This piece originally aired June 18, 2024.

Related listening:
Stock traders are trying to beat the market — by copying lawmakers
WTF is a Bitcoin ETF?(Apple / Spotify)
Planet Money's Toxic Asset
Planet Money Summer School: Investing

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

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NPR's Book of the Day - Percival Everett centers a new voice in ‘James,’ a retelling of ‘Huckleberry Finn’

Percival Everett is a prolific author – his 2001 book Erasure was recently adapted into the Oscar-winning film American Fiction. But his latest book, James, expands on a story readers around the world already know: Mark Twain's Huckleberry Finn. In today's episode, Everett speaks with NPR's Andrew Limbong about why he wanted to reframe the classic novel from the perspective of the enslaved titular character, why he doesn't think of his new work as a direct response to Twain, and why he doesn't buy into the controversy surrounding the original.

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What Next | Daily News and Analysis - Jimmy Carter’s Legacy

Former president Jimmy Carter died on Sunday at age 100. Carter was a born-again evangelical Christian as well as a Democrat. Those two identities existed in harmony for him—but they would diverge in American politics in the wake of his presidency.


Guest: Jim Wallis, chair in Faith and Justice and the founding director of the Georgetown University Center on Faith and Justice.


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Podcast production by Elena Schwartz, Paige Osburn, Anna Phillips, Madeline Ducharme and Rob Gunther.

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NPR's Book of the Day - BONUS: A biography and a memoir reexamine Jimmy Carter’s extraordinary life

Former president Jimmy Carter has died. He was 100 years old. In today's episode, two books examine Carter's career in the White House and beyond. First, NPR's Steve Inskeep speaks with historian Kai Bird about The Outlier, a biography that argues that Carter's deregulation of several industries, his social legislation and his foreign policy made his one-term presidency exceptionally productive. Then, a conversation from the vault between NPR's Eric Westervelt and Carter himself about his memoir, A Full Life.

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The Economics of Everyday Things - Pistachios (Replay)

How did a little green nut become a billion-dollar product, lauded by celebrities in Super Bowl ads? Zachary Crockett cracks open the story.

 

  • SOURCES:
    • Sawyer Clark, director of asset management at Gold Leaf Farming.
    • Diana Salsa, vice president of marketing for Wonderful Pistachios.

 

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Up First from NPR - In Memoriam: Jimmy Carter, 1924-2024

Former President Jimmy Carter has died at his home in Plains, Georgia. He was 100 years old, a modest man with an unforgettable ear-to-ear grin. Carter was the country's 39th president, serving only one term from 1977 to 1981. His years in the White House were difficult. He faced enormous problems at home and abroad and struggled to prove that he was a strong and capable leader. But once he left office, Carter became an almost unstoppable force for peacekeeping and humanitarian efforts. In this special episode of Up First, we consider the legacy of the man widely called "America's greatest former president."

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